Virtual Worlds Resource Center: Business Opportunities

Business Opportunities

http://www.entropiauniverse.com/en/rich/5357.html

Learn more about the Entropia Universe, the real-cash economy, building a life, investing in yourself, and community.

http://info.there.com/idx/24/0/Developer_Program.html

Learn about the There.com developer program that allows you to create products for use in There.com. After you submit your product and it is approved by There.com, you can use it yourself, make it available for others to use for free, or you can even sell it to other users.

Second Life Platform for 3-D Developers

http://secondlife.com/developers/

Information for 3-D developers wishing to use the Second Life platform for development and sale of their applications.

Second Life Affiliate Program

http://secondlife.com/businesspartners/affiliates.php

Information about the Second Life Affiliate Program.

Business Proposals Link to Second Life

http://secondlife.com/businesspartners/proposals.php

Email link for businesses wishing to submit a proposal to Second Life.

Business Applications Using Second Life

http://secondlife.com/businesspartners/

Information for businesses wishing to build an application using the Second Life platform, provide enhanced distribution for Second Life, expand an existing brand into the virtual world, introduce a community to Second Life, or do another type of business with Second Life.

White Paper: Making Machinima in Second Life

http://static.secondlife.com/_files/making_machinima.pdf

White paper: "Making Machinima in Second Life," November 2005, by Eric Call. Discusses technical tips, creative tips, an overview of the "Silver Bells and Golden Spurs" demo, production costs, distribution possibilities, video quality, production time, business opportunities, and convenience.

Avatar-Based Marketing

http://harvardbusinessonline.hbsp.harvard.edu/hbrsa/en/issue/0606/article/R0606B.jhtml?type=F

Article: "Avatar-Based Marketing: Companies spend large sums trying to segment, reach, and influence potential customers. They should think about targeting those customers’ online alter egos, as well." June 2006, by Paul Hemp. Discusses the enormous marketing opportunity within virtual worlds where advertisers can engage and interact with consumers. Within Second Life alone, users spend millions of dollars monthly on in-world transactions.

My Virtual Life

http://www.businessweek.com/magazine/content/06_18/b3982001.htm

Article: "My Virtual Life: A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice," by Robert D. Hof (Business Week cover story, May 1, 2006). The author walks you through his journey on Second Life and discusses business opportunities.

Architecture's Virtual Shake-Up

http://news.bbc.co.uk/1/hi/programmes/click_online/4385006.stm

Article: "Architecture's Virtual Shake-up," by Tayfun King of BBC News. Discusses how architects are designing virtual cities, the practical applications, and the revenue opportunities with virtual reality technology.