Social Media Marketing (SMM)

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•	del.icio.us

•	Digg

•	Popular Social Media Sites

•	SMM vs. SMO

•	Social Media Blogs

•	Social Media Books

•	Social Media Marketing (SMM)

•	Social Media Optimization (SMO)

•	Social Media Sample Chapters

•	Social Media Videos and Podcasts

•	The Impact of Social Media

•	The Social Media Club

•	The Social Media Press Release

•	What is Social Media?

•	YouTube

Social Media Resource Center

Social Media Marketing (SMM)

“The 5 Pillars of Social Media Marketing”

http://www.marketingpilgrim.com/2006/10/the-five-pillars-of-social-media-marketing.html

Blog entry: “The 5 Pillars of Social Media Marketing,” from online marketing consultant Ben Wills on the Marketing Pilgrim blog. Emphasizes the importance of “identity” and “conversation” in social media marketing (SMM), and presents a list of five channels for SMM including “Identity-based Interaction,” “Association-based Interaction,” “User-initiated Conversation,” “Provider-initiated Conversation,” and “In-Person Interaction.”

Linkbaiting and Social Media Marketing

http://tropicalseo.com/2007/andy-hagans-ultimate-guide-to-link-baiting-and-social-media-marketing/

Article: “Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing,” by Andy Hagans discusses the importance of a catchy title, quality content and formatting when submitting articles to social media outlets such as Digg, del.icio.us, Netscape, StumbleUpon and Reddit.

“Social Media Marketing for Small Business”

http://searchengineland.com/070329-090027.php

Article: “Social Media Marketing for Small Business,” by Matt McGee of SearchEngineLand.com, discusses the return on investment in viral marketing through social media and lists seven methods for launching an effective social media marketing campaign, including blogging, posting blog comments, actively using Yahoo! Answers, creating online videos, using StumbleUpon, and joining online groups and mailing lists.

“Social Media Marketing Do’s and Don’ts”

http://searchenginewatch.com/showPage.html?page=3625819

Article: “Social Media Marketing Do’s and Don’ts,” by Eric Enge of SearchEngineWatch.com, discusses takeaways from the social media optimization panel discussion between Rohit Bhargava of Ogilvy PR, Rand Fishkin of SEOmoz, Neil Patel of Advantage Consulting Services, and Andy Hagans of Andy Hagans Link Building at the Search Engine Strategies conference in New York. Search engine optimizers marketing in a social media space should avoid self-promotion, presenting biased information, buying votes, breaking community rules and spamming sites with irrelevant content while attempting to actively develop an extensive friend network, participate in the community, write excellent titles and descriptions, link out generously, become a top user, and submit timely articles.

“Social Media Marketing, eh?”

http://www.seomoz.org/blog/social-media-marketing-eh-lets-see-whats-in-our-bag-o-goodies

Blog entry: “Social Media Marketing, eh? Let’s See What’s in Our Bag o’ Goodies,” from Rand Fishkin of SEOmoz.org. Describes the use of community media sites as a means of developing backlinks and driving traffic to a website, and subtly points out the redundancy of distinguishing between social media marketing and social media optimization. Includes a list of the top 25 social media websites in terms of popularity, search rankings and the potential to drive links and traffic.

“Social Media Marketing is Ethical!”

http://searchengineland.com/070213-145248.php

Article: “Social Media Marketing is Ethical!” by Cameron Olthius, the director of marketing and design for SEO/SMM agency ACS. The author defends social media marketing as a legitimate means of content promotion rather than a malicious effort to create spam and game community websites.

Social Media Optimization Blog

http://social-media-optimization.com/

Social Media Optimization is the blog of David Wilson, co-owner of search marketing company Braveheart Design, Inc. Discusses various social media optimization (SMO) and social media marketing (SMM) topics, including recent posts describing traffic levels from social media sites, the future of “social retailing,” and an analysis of Facebook as an SMM outlet.

Social Media Marketing Articles

http://searchengineland.com/lands/social-media-marketing.php

Social media marketing category of articles from SearchEngineLand.com. Includes articles describing how to leverage social media sites for marketing purposes, as well as other marketing strategy articles tagged “social media.”

“Ideals to Spark Ideas”

http://youtube.com/watch?v=CkbfARcIM3M

Video: “Ideals to Spark Ideas” presentation by “marketing medic” John Moore of the Brand Autopsy Marketing Practice. Recorded at the March, 2007 meeting of the Social Media Club in Austin, Texas, the presentation describes four social media marketing (SMM) “ideals” for businesses considering social media as a communications method, including: “Be everywhere your customers expect you to be;” “Social media helps small companies look big and big companies look small;” “Don’t attempt to leverage social media if you lack the confidence to receive criticism;” and “If you hide the truth, someone will find the truth.”

Social Media Marketing Wiki

http://en.wikipedia.org/wiki/Social_media_marketing

Wikipedia entry for “Social Media Marketing.” Describes the goals of a social media marketing (SMM) effort, and lists several common viral themes incorporated into SMM campaigns, including humor, controversy, authoritative information and entertainment. Also mentions some criticisms of SMM, such as its tendency to generate bad press.

Update :: May 24, 2012
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