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Social Media Resource Center

SMM vs. SMOMinimize
Blog entry: “Social Media Optimization vs. Social Media Marketing,” by web strategy consultant Cameron Olthius on the Pronet Advertising blog. Discusses the difference between social media optimization (SMO) and social media marketing (SMM), describing SMO as on-page changes to a website that make the content and message are more compatible with social media sites, and SMM as techniques for actively increasing awareness of a website through participation in social media communities and services.
“Social Media Marketing, eh?”
Blog entry: “Social Media Marketing, eh? Let’s See What’s in Our Bag o’ Goodies,” from Rand Fishkin of Describes the use of community media sites as a means of developing backlinks and driving traffic to a website, and subtly points out the redundancy of distinguishing between social media marketing and social media optimization. Includes a list of the top 25 social media websites in terms of popularity, search rankings and the potential to drive links and traffic.
“Social Media Optimization” Wiki
Definition of “Social Media Optimization” from Wikipedia. Defines Social Media Optimization (SMO) as the process of optimizing a website to be more compatible with online communities by adding functionality such as RSS feeds and social media submission buttons. Also mentions the 17 “rules” of social media optimization developed by Rohit Bhargava, Jeremiah Owyang, Cameron Olthuis, Loren Baker, and Lee Odden.
“Social Media Marketing”
Definition of “Social Media Marketing” from Wikipedia. Describes the goals of a social media marketing (SMM) effort, and lists several common viral themes incorporated into SMM campaigns, including humor, controversy, authoritative information and entertainment. Also mentions some criticisms of SMM, such as its tendency to generate bad press.

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Update :: March 22, 2018