Digg

Digg is a social content website in which the community drives the content. Users submit news stories (articles, blog entries, etc.). The community votes on the articles submitted. The most popular stories rise to the top. You can also track your friends' activity on the site to follow the news stories they like and dislike.

“What’s One Digg Worth?”

http://www.wolf-howl.com/seo/whats-one-digg-worth/

Blog entry: “What’s One Digg Worth?” by Michael Gray of Graywolf’s SEO Blog, details the effects of getting an article voted to the homepage of Digg by analyzing the traffic and links resulting from one “Digg” on a test URL with no other promotional investment.

“The Digg Story Life Cycle”

http://franticindustries.com/blog/2007/01/19/the-digg-story-life-cycle/

Article: “The Digg Story Life Cycle,” by Stan Schroeder of FranticIndustries.com, details the process of submitting a story to Digg by describing the various stages of submission (including upcoming stories, visibility in the Cloud, top stories and front page) and describing some of the factors that contribute to the Digg algorithm.

“Digg is Your Marketing Secret Weapon”

http://www.37signals.com/svn/archives2/small_biz_101_digg_is_your_marketing_secret_weapon.php

Blog entry: “Small Biz 101: Digg is Your Marketing Secret Weapon,” from the Signal vs. Noise blog at 37Signals.com, describes the massive traffic spikes that can result from making the Digg homepage and offers a list of steps for submitting an article to the site.

“Digg Marketing: Fad of Fab?”

http://www.fadmarketing.com/marketing-fad-or-fab/digg-marketing-fad-or-fab/

Article: “Digg Marketing: Fad of Fab?” by PR professional Jennifer Mattern of Mattern Communications, declares the use of Digg as an outlet for social media marketing to be a passing fad, citing corruption of the service by gamers, community guidelines preventing promotional use, and the fact that traffic from Digg tends not to produce high ad clicks or conversion rates.

“Digg Sending Lowest Referral Traffic in 1.5 Years

http://www.seomoz.org/blog/digg-is-sending-lowest-referral-traffic-in-15-years

Article: “Digg is Sending Lowest Referral Traffic in 1.5 Years,” by Rand Fishkin of SEOmoz.org, provides detailed analytics on traffic referred from Digg in the wake of several rounds of homepage stories, and concludes that the total amount of referral traffic is indeed declining.