| Sample Chapter: "The Insider's Guide to Collaborative Filtering and Recommender Systems," from Word of Mouse: The Marketing Power of Collaborative Filtering, August 2002, by John Reidl, Joseph Konstan, and Eric Vrooman. Discusses a history of collaborative filtering, information retrieval, information filtering, computerized collaborative filtering, the role of today's marketer, recommender technology and interfaces, automated collaborative filtering technology, predictions, recommendations, tuning recommendations and predictions, complete list of recommenders, interfaces inputs and outputs), input types, output types, output delivery, and recommenders in action. |