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| Article entitled “The Branding and Mapping Mashup.” The article discusses how mashups can be used to bring brands to users based on geographic location. For example, users can find the cheapest gasoline in their area. This gives a business a chance to increase sales and reputation in its area. | http://www.clickz.com/experts/brand/brand/article.php/3528921
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| | Article on newsmashing—a mashup of blogs with the news stories to which they refer. This allows you to see a complete article and read the commentary from the blogosphere so that you can get the whole story (and perhaps know that the blogger is telling it straight). | http://www.slate.com/id/2114791/
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| | Article: "Mashups: An Easy, Free Way to Create Custom Web Apps," by Brian Satterfield. Discusses the tools and resources for building mashups. Lists several mashup sites including Givezilla (for nonprofits), Podbop (MP3 files and concert listings), and Strmz (streaming video, video blogs and video podcasts). | http://www.techsoup.org/learningcenter/webbuilding/page5788.cfm
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| | Article: "Mashup Data Formats: JSON versus XML/XMLHttpRequest," by Daniel B. Markham. Compares the JSON (JavaScript Object Notation) and XML/XMLHttpRequest technologies for use in Web applications. | http://ajax.sys-con.com/read/203935.htm
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| | Article: "Mashups the New Breed of Web App: An Introduction to Mashups," by Duane Merrill. Discusses what mashups are, types (genres) of mashups (mapping, video, photo, search, shopping, and news), related technologies (such as architecture, Ajax, Web protocols, screen scraping, semantic Web, RDF, RSS and ATOM), technical challenges (including data integration and component challenges), and social challenges. | http://www-128.ibm.com/developerworks/library/x-mashups.html?ca=dgr-lnxw16MashupChallenges
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