Sample chapter: “Understanding Blogging at Last,” from Blogging for Dummies, by Brad Hill (January 2006). Discusses the truth about blogs, the technical answer to what a blog is, the practical answer to what a blog is, and types of content (fresh, personal and newsy).
Sample chapter: “What is a Blog?” from What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, by Ted Demopoulos (November 2006). Discusses how a blog is a simple website, blogging is communicating, and comments are essential to blogs.
Sample chapter: “Why Blog?” from Clear Blogging: How People Blogging Are
Changing the World and How You Can Join Them, by Bob Walsh (February 2007). Discusses blogging now, the attention economy, and the hidden persuaders.
Sample chapter: “Planning Your Blog,” from Start Your Own Blogging Business, by J.S. McDougall (December 2006). Discusses what a blog is, requirements (content, audience, and revenue source), choosing a profitable topic, interest of the general public, and industry blogs.