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Contents
Search Engines Resource Center

 
Search Sample Chapters
“Introduction”
http://www.amazon.com/gp/product/1411628179/sr=1-5/qid=1150645794/ref=sr_1_5/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter: “Introduction,” from Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo, & Other Search Engines, April 2005, by Boris Mordkovich and Eugene Mordkovich. Discusses the advantages of reading this book, what the book covers.
“What is Search Marketing?”
http://www.amazon.com/gp/product/0750666188/sr=1-8/qid=1150645794/ref=sr_1_8/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter: “What is Search Marketing?” from Search Engine Strategies: A Marketer’s Guide to Objective Driven Success fro Search Engines, November 2005 by James Colborn. Discusses, evolution of the search engine industry, optimization and spamming, and relevance and paid search.
“What is Pay-Per-Click Search Engine Advertising?”
http://www.amazon.com/gp/product/1411628179/sr=1-5/qid=1150645794/ref=sr_1_5/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter: “What is Pay-Per-Click Search Engine Advertising?” from Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo, & Other Search Engines, April 2005, by Boris Mordkovich and Eugene Mordkovich. Discusses the development of the Internet as a commercial undertaking.
“Buying Your Way to the Top to Increase Sales”
http://www.amazon.com/gp/product/0735713995/sr=1-3/qid=1150645794/ref=sr_1_3/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter: “Buying Your Way to the Top to Increase Sales,” from Search Engine Advertising: Buying Your Way to the Top to Increase Sales (Voices That Matter), February 2004, by Catherine Seda. Discusses optimization versus advertising (what’s the difference?), why the author wrote this book, and how the book is organized.
“Introduction”
http://www.amazon.com/gp/product/0898715814/sr=1-2/qid=1150645794/ref=sr_1_2/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter “Introduction,” from Understanding Search Engines> Mathematical Modeling and Text Retrieval (Software, Environments, Tools), Second Edition, April 2005, by Michael W. Berry and Murray Browne. Discusses document file preparation, manual indexing, file cleanup, information extraction, vector space modeling, and matrix decompositions.
"Surveying the Search Engine Landscape”
http://www.amazon.com/gp/product/0764567586/sr=1-1/qid=1150645794/ref=sr_1_1/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter: “Surveying the Search Engine Landscape,” from Search Engine Optimization for Dummies, April 2004, by Peter Kent. Discusses what search engine directories are, pay-per-click, search sites, and search systems.
“The Database of Intentions”
http://www.amazon.com/gp/product/1591840880/sr=1-10/qid=1150645794/ref=sr_1_10/002-2504229-8050424?%5Fencoding=UTF8&s=books
Sample chapter: “The Database of Intentions,” from The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, September 2005, by John Battelle. Discusses epic looks for a billion-dollar opportunity, and search as material culture.
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Update :: July 06, 2008
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