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| | Web Site Findability, by Michael Heraghty. Discusses Google and other search engines, pagerank, search engine optimization (SEO), planning your web site, aims and objectives, site structure and integration, site hierarchy, getting listed, creating non-searchable areas on your site, dynamic pages, multiple domain names, site content, keyword research, designing your web site, optimizing individual pages, page titles, meta tags, page structure and layout, keyword formats and density, the art of writing optimized text, ALT and TITLE attributes, graphics vs. text, Flash and other multimedia elements, JavaScript and other client-side languages, developing links with other sites, pagerank and backlinks, good vs. bad backlinks, anchor text, linking strategies, site statistics, monitoring key-phrase performance, growing your site, search engine marketing (SEM) and paid-for listings, and search engine spam. | http://www.michaelheraghty.com/website-findability-book.html
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| | Article: "Ambient Findability: Libraries at the Crossroads of Ubiquitous Computing and the Internet, by Peter Morville. Discusses from information architecture to findability, crossing borders, optimizing findability, the road to ambient findability, sources of inspiration, definitions of information architecture, and definitions of findability. | http://www.infotoday.com/online/nov05/morville.shtml
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| | Article: "Unlocking the Secrets of SEO" from Killian Advertising. Discusses how SEO can bring traffic to your (virtual) door, self-Googling, spiders, four myths of SEO, smarter spiders, and pay-per-click. | http://www.killianadvertising.com/wp19.html
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| | Excerpt: "Ambient Findability: Findability Hacks" by Peter Morville from Ambient Findability, October 2005. Discusses search engine optimization (SEO), search engine advertising (SEA), SEO guidelines, the consumer buying process, and the consumer decision making process. | http://www.alistapart.com/articles/ambientfindability
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| | Article: "Society Mapping" by Peter Morville. Discusses the relationship between findability and information literacy, and explains society mapping. | http://www.findability.org/
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 | Ambient Findability, October 2005, by Peter Morville. Discusses information literacy, brief history of wayfinding, information interaction, defining information, information retrieval, language and representation, the people problem, information interaction, wayfinding 2.0, findable objects, imports, exports, convergence, push and pull, marketing, design, findability hacks, personalization, ebb and flow, the sociosemantic web, us and them, the social life of metadata, documents, bounded irrationality, informed decisions, network culture, the body politic, information overload, graffiti theory, sources of inspiration and ambient findability. | |
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