Blog Entry: "Google & MTV Networks Steaming Content Pilot," from Search Engine Roundtable. Offers exclusive details on Google’s trial with MTV to place Viacom video clips on web site pages. Provides links to the videos posted at Google video and information regarding third party downloads. The FAQ is posted from the Viacom MTV Networks’ test. Questions include: what are the ads? How much money will I make? What is the unit size? How many impressions will I get? And more.

Blog Entry: "This is a Test: Video Content on AdSense," by Christian Oestlien, Google Product Manager. Find more information from the Inside AdSense blog where Christian Oestlien announces the video content on AdSense test. Includes information about the content providers used for the trial (and past trials) and a few words about participating publishers.

Article: "Google Tests Marriage of Video Content and AdSense Network," by Matthew G. Nelson of ClickZ. Find out more about Google’s test with Sony BMG Music Entertainment and Warner Music Group. Includes a discussion of video channels and ad revenue. Provides information on Google’s click-to-pay ads product and its relationship with Viacom’s MTV Networks.

Blog Entry: "Google Tests Video for AdSense," by Kevin Newcomb of Search Engine Watch. Discusses Google’s announcement that it would be testing AdSense video distribution (video content from Warner Music Group and Sony BMG) and sponsorship with a group of trial publishers. Includes a link to ClickZ, where you can find a more in-depth discussion of this trial.

Blog Entry: "Google Testing AdSense for Video," by Kevin Newcomb of Search Engine Watch. Discusses Google’s announcement of its pilot with a group of publishers to test streaming video ads. Includes a quote from Christian Oestlien, Google Product Manager, as the basis of the discussion. Provides links to previous postings about the video distribution tests done with Warner Music, Sony BMG and MTV.

Article: "Google in Content Deal with Media Companies," by Louise Story of the New York Times. Discusses the business relationships formed between Google and media content companies to syndicate their video content on other web sites. Information pertains to the trial programs ran by Google before launching AdSense video units. Provides examples to help clarify the advertising model (e.g., if a Dow Jones video with a hair product commercial airs on a financial website, Google would share the ad revenue with both sites).

Blog Entry: "2.26.07 Google Cuts Video Deal with Dow Jones, Conde Nast," from SiliconValleyWatcher. Elaborates on quotes from the New York Times article, "Google in Content Deal with Media Companies," which covers Google’s content deals with large companies including Dow Jones, Sony BMG Music Entertainment, Conde Nast and more. Discusses what the deal between Google and media companies involves (e.g., syndicating their video content on other web sites).