YouTube and AdSense Articles

Google Brings Ad-Supported YouTube Videos to AdSen

http://www.informationweek.com/software/showArticle.jhtml?articleID=202400544

Article: "Google Brings Ad-Supported YouTube Videos to AdSense Publishers," by Thomas Claburn of InformationWeek. Discusses the launch of video units for AdSense publishers. Includes quotes from Christine Lee, product marketing manager for Google’s AdSense. Discusses experimental program trials that were implemented with a small number of online publishers using supported content from well-known companies such as MTV Networks, Sony BMG Music Entertainment and Warner Music Group. Provides publishers’ options (such as ad types and content selection), AdSense revenue and pros to using video units in your AdSense program.

Google Taps YouTube Videos for Ads

http://www.webware.com/8301-1_109-9793367-2.html?part=rss&tag=feed&subj=webware

Article: "Google Taps YouTube Videos For Ads," by Elinor Mills of Webware. Discusses Google's expansion of its AdSense program, how website publishers and YouTube content partners can make money off the video ads and additional media that will be added to the program in the future (e.g., audio, articles and games). Provides information on top content providers including Expert Village, Extreme Elements, TV Guide Broadband and Ford Models. Includes an image of a syndicated video created by Google that displays the two ad-type options, companion ads (appear above the video content), or text overlay ads (appear in the bottom 20% of the video content).

Google to Distribute YouTube Ads

http://seekingalpha.com/article/49289-google-to-distribute-youtube-ads-shares-top-600?source=feed

Article: "Google to Distribute YouTube Ads; Shares Top $600," by Steven Towns of Seeking Alpha. Discusses Google’s attempt to monetize YouTube. Includes ad formats and early top content providers, including Ford Models, TV Guide Broadband, Expert Village, Mondo Media, Extreme Elements and lonelygirl15.

Google to Show YouTube Videos With Ads on Web Site

http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=GOOG:US&sid=aPKdfF.t1Z7c

Article: "Google to Show YouTube Videos With Ads on Web Sites (Update 1)," by Ari Levy of Bloomberg.com. Discusses the launch of software that allows AdSense publishers to add YouTube videos into their ad programs. Includes monetary expectations, and past and current statistics (from ComScore and Nasdaq).

Making YouTube Pay Off

http://www.forbes.com/taxesandestates/2007/10/10/blinkx-google-youtube-tech-internet-cx_ag_1010techblinkx.html

Article: "Making YouTube Pay Off," by Andy Greenberg. Discusses Google’s acquisition of YouTube and its attempt to monetize YouTube’s video content. Includes information on Google’s tool to match videos with ads and compares it to Blinkx’s more advanced software (that listens and watches a video and inserts text overlay based on spoken language). Discusses click-through rates, video creators, video ad revenue, publishers and more.