dMarc—a new Google service—connects advertisers and advertising companies with radio broadcasts. Google is planning to incorporate AdWords into this service and offer their advertisers a suite of digital broadcast options.

Podtrac matches relevant advertising with podcast listeners and viewers using audience demographics and interests. Using the Podtrac Audience Survey to profile a podcast audience by analyzing responses to podcast to determine the demographic and behavioral profile of the audience and to identify areas that may need improvement, the Podtrac Measurement Service provides measurement data to potential advertisers and a Custom Media Kit to promote podcasts to advertisers (the kist contain the data from the Audience Survey and Measurement Services).

The FeedBurner Ad Network (FAN) is a new service that enables podcasters and bloggers to monetize their feeds. Ads are targeted by content channel (topic) and priced to advertisers on a CPM basis.

Sample chapter: "Stars Being Born Every Day," from Podcasting Bible, February 2007, by Mitch Ratcliffe and Steve Mac. Discusses what a podcast is, why podcasting is different, a podcast for every listener, and where podcasting came from and where it's going.

Book: Podcasting Bible, February 2007, by Mitch Ratcliffe and Steve Mac. Discusses Podcasting: where it came from and where it's going, podcasting production, encoding, making your podcast available to your audience, the business of podcasting (subscriptions, advertising and business models), and case studies.

Article: "7 Podcast Monetization Strategies," by Paul Colligan. Discusses 7 ways to make money by monetizating podcasts including: benefactors (sponsors, tips and donations), subscriptions, merchandise (mentioned in a podcast), premium content podcasts (users pay to hear), affiliate marketing programs, web clicks (drive traffic to your site), and sell your own products.

Article: "Podcast Monetization in Action: About Launches Sponsored Medical Podcasts," from About.com. Discusses a new program of sponsored medical podcasts. The podcasts are for both doctors and their patients and will give each group information about products from the sponsor (a pharmaceutical company) for heartburn and acid reflux. The series will cover causes of heartburn, and acid reflux topics such as diet, exercise, stress and how to talk to your doctor about acid reflux.