Welcome to the Web Analytics Resource Center. Web analytics tools enable you to measure web site statistics such as the number of unique visitors, number of page views, popular pages within a site, the geographical location of your visitors, landing page performance, exit pages and more. Many web analytics tools (e.g., WebTrends) gather this information from the website's the logfiles; others (e.g., Google Analytics) use JavaScript to tag pages, then collect information when that page is rendered in a browser. Start your search here for web analytics resources, including articles, tools, FAQs, case studies, books, forums, tutorials and more. In the Web Analytics Resource Center you’ll find links to:

• The tutorial, "Count On Me: An Introduction to Web Analytics," by Sean McManus.
• The article, "Features to Look For in Website Analysis Tools," by Justin Whitney.
• The article, "How Website Analysis Works," by Justin Whitney.
• The whitepaper: "Introduction to The Guide to Web Analytics: How to Understand and Use Your Web Trends to Maximize Results," by Bryan Eisenberg, Jim Novo and John E. Shreeve.
• Web Analytics tools from WebSideStory, WebTrends, Google Analytics, Popuri, AWStats, Webalizer and more.
• "Focus on Results: The Essential Guide to Web Analytics," from WebTrends.
• The case study: "Monitoring Visitor Conversion," by Jim Novo.
• The case study: "The Four Parts of Web Optimization," by Neil Mason.
• The Google Analytics official blog.
• Hitwise, which monitors web traffic on ISPs (Internet Service Providers) rather than individual websites.
• The AWBot free client tool that emulates visitor browsing on a web site to test a site's stability after development changes.
• Optimost web page testing that helps companies maximize their ROI with an on-demand multivariable testing platform.
• The podcast, "Web Analytics and Click Fraud," with Dennis Mortensen and Eric Enge.
• The podcast, "Advanced Web Analytics," with John Marshall, CEO of ClickTracks.
• The sample chapter, "The Case for Search Analytics," from Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines, by Hurol Inan.
• The sample chapter, "Overview of Web Analytics," from Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business, by Eric Peterson.
• The free ebook, Web Analytics—It's Surprisingly Simple, from WebSideStory.
• The Web Analytics Association.
• The Web Analytics Demystified blog by Eric T. Peterson, VP of Visual Sciences (a division of WebSideStory).
• The Inside Web Analytics blog, by Matt Belkin of Omniture.
• Web Analytics Downloads from Download.com including Deep Log Analyzer 3.2, ClickTracks Appetizer, Geo Log Analyzer, FlashStats 2006, TrackSite Free, SmarterStats, and WhosOn.
• Links to ClickTracks' various web analytics products.
• Conferences including the Emetrics Summit, and the ClickZ Specifics: Web Metrics conference.
• Web Analytics jobs, FAQs, forums, video tutorials, books, e-books and sample chapters.
• And more…