WebTrends' free resources. "Focus on Results: The Essential Guide to Web Analytics," discusses how to use web analytics to get the campaign results you want, what you should track to understand the effectiveness of advertising costs, the pitfalls to avoid in database marketing and developing cross-channel optimization strategies. "New Brief for Search Marketers: Building a Solid Conversion Path by Profitably Scaling Online Advertising," discusses how to use a analytics foundation to scale your marketing budget, tracking variables that influence purchasing decisions, eliminating marketing programs that do not convert sales and determine which ads are driving revenue. "Measuring Web 2.0 Technologies, Part 2: Broadcast Media," discusses key performance indicators (KPIs) for measuring and optimizing online successes, tips on providing engaging user experiences, mobile media and podcasts, and how to build brand loyalty. "Measuring Web 2.0 Technologies, Part 1: RIA and RSS Up Close," discusses interactive Web 2.0 technologies, tips for rich Internet applications (RIAs), and using syndication technologies to extend your website content. "Performance Dashboards: Monitor, Measure and Improve Results," discusses how to improve market performance using KPIs that can be accessed by an entire organization to help set goals and share results. "Using Web Analytics in Microsoft Excel," discusses how WebTrends Smart Reports gather critical data to create custom scorecards of key performance indicators.

WebTrends Analytics 8 Commerce Package assists e-commerce companies optimize the effectiveness of their e-commerce initiatives. The package helps determine what landing pages drive people to your shopping cart, identifies exit pages, identifies top performing products, identifies campaigns and search terms that have the highest sales and what products are being sold, identifies which products and campaigns are converting new buyers and what is driving repeat sales.

WebTrends Analytics 8 Advanced Marketing Package provides custom reporting for non-commerce companies. The package allows you to design custom reports based on WebTrends data, identify which campaigns drive the most conversions, identify organic and paid search terms, measure campaign results by visitor segments and answer specific questions that are important to your business.

WebTrends Analytics 8 Marketing Package provides in-depth reporting to companies on their online ad campaigns and search marketing programs. The package can identify top performing campaigns, measure unique visitors (clickthroughs), identify which campaigns have the highest conversion rates, measure paid and organic search and measure your campaign by geography. This is available either as an on-demand hosted service that runs on the WebTrends site, or as a software service that is run on your site.

WebTrends Analytics 8 Standard Package can help identify which search engines and sites are driving traffic to your site, identify which content is accessed the most, measure the effectiveness of your site design, identify paths your visitors take through your site, determine where traffic is coming from geographically and measure the top onsite search terms. This is available either as an on-demand (hosted service run on the WebTrends site) or software service (run on your site).

WebTrends helps companies acquire new customers through search marketing automation. WebTrends Analytics 8 helps measure your online ROI. Features include a performance dashboard to monitor key performance indicators (KPIs), and “what if” scenarios to help you determine where to focus your budgets; optimized marketing results that review marketing campaigns to determine what is working and what isn’t; monitoring of search engine optimization (SEO) and pay-per-click (PPC) results for a complete site  ROI breakdown; analyze online sales activity to determine what is selling and what is not; determine the ROI of each page of your website, to determine the conversion rates for each page, and create customer segments to deliver the right message at the right time.

Free Seminar: “WebTrends Marketing Performance Seminar,” is a one-day seminar to help connect with your customers. Topics include “Keynote: Connecting With Your Customers in the Changing Marketing Landscape,” “WebTrends Solutions Showcase,” “Acquiring Customers through Effective Search Engine Strategies,” “Delivering Online Campaigns that Work,” “In Search of … Inline Optimization: Getting the Most Out of On-Site Search,” “Turbo Charging Your Web 2.0 Strategies,” “Increasing Conversion through Dynamic, Relevant Content,” “Turning Insight Into Action with Targeted Email Marketing,” and  “Building Customer Profiles with Cross-Channel Information.”