Podcast: "Competitive Intelligence Tools Interview with Avinask Kaushik," with Eric Enge. Discusses why we need competitive analysis as part of web analytics, using Hitwise as an analysis tool, using ComScore as an analysis tool, using Alexa as an analysis tool, the MSN Search funnels tool, and MSN's keyword/key phrase forecast tool for estimating traffic.

Podcast: "Web Analytics Interview with Jim Sterne," with Eric Enge. Discusses advice to companies getting started with web analytics, major sources of errors in web analytics, the best way to deal with errors in web analytics, the key performance indicators (KPIs), the roll of daily reports, ad-hoc analysis and how to use it, the role of the analyst, and how site owners should allocate their budgets between software tools and people resources.

Podcast: "Advanced Web Analytics," with John Marshall, CEO of ClickTracks. This 1 hour and 15 minute podcast discusses how to measure success without using ROI, value of internal search, path analysis, why the online sales process should not be funnel shaped, how to find your most influential web pages, getting visitors to convert, the biggest changes to web analysis, and data mining.

Podcast: "Web Analytics and Click Fraud," with Dennis Mortensen and Eric Enge. Discusses the approaches taken in web analytics packages such as reports-based and metrics-based, what these packages measure and what benefits of this information, how to use the information, web analytics strategy, and what click fraud is and how it can be measured.