Conference: ClickZ Specifics: Web Metrics, New York, NY, May 2, 2007 and San Francisco, CA, October 26, 2007. Agenda includes Turning Data into Dollars, Non-Transactional Site Metrics, Audition the Analytics Vendors, Competitive Intelligence, Making Sense of Multichannel (Closing the Online/Offline Gap), and How to Measure Blogs, Buzz and Brands.

Forum: User Forum Sponsored by WebSideStory and Visual Sciences, May 14-17, 2007, San Diego, CA. Topics include an Introduction to HBX Analytics, HBX Active Segmentation, HBX Analytics Administration, Introduction to Visual Site, Integrating SEO and Usability (BusinessOL), Introduction to HBX Report Builder, Optimizing Site Search for Websites, Demystifying Web Content Management, Introduction to the Visual Science Platform for HBX Users, Effective Visitor Segmentation (SEMphonic), Introduction to Functional Analysis (SEMphonic), Advanced HBX Report Builder, Data Collection with the Visual Sciences Platform, Key Performance Indicators, Leveraging Excel Templates in Visual Science, How to Extend Platform 5 for Non-Web Data, Best Practices in Behavioral Targeting, So You've Got a Web Analytics Tool ... Now What?, HBX Campaigns, Advances HBX Campaigns, Web Analytics Business Process, Controlled Experiments Using Visual Site, Online Ad Tracking Strategies, Segmentation with Visual Sciences, Advanced HBX Implementation Techniques, and Building ActiveConsole Widgets.

Conference: Emetrics Summit, May 6-9, 2007, San Francisco, CA. Sessions include: Introduction to Web Analytics; Web Analytics for Site Optimization; Online Marketing Campaign Measurement; Creating and Managing The Analytical Business Culture; Website Measurement Ecosystem; WebTrends Presentation; Monetizing and Prioritizing Opportunities to Move to ACTION; Listening to the Search Box: Search Analytics in a Nutshell; How do You Measure ROI If You Don't Sell?; Web Analytics: Expectations and Best Practices; Operational Design—Optimizing Your Web Analytics Investment; Measuring Public Sector/Non-Economic Success; Data at the Edge: Optimizing Customer Information; Optimost Presentation; Peak Performance—Optimizing Systems; Traffic and Customer Satisfaction; Optimizing Display Ads and Landing pages; Online Acquisition Optimization; Strengths and Differences—An Analytics Comparison; Assembling Your Reporting Toolkit; Competitive Analysis: Why You Can't Live Without It; Online Advertising—An Exact Art and a Fine Science An Emetrics Case Study; Don't Let Emetrics Be the Only Metrics; Actionable Things to Measure Tomorrow; The Eco-System of Information and Analytics: How Do You Measure Success?; From Pages to Events—Measuring Web 2.0; The Politics of Web Optimization; So Now You're a Web Analyst; Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing; Calculating Usability; Building a Culture of Measurement and Accountability; and Serious Statistics to Optimize Acquisition.