Blog: Inside Web Analytics, by Matt Belkin, VP Best practices for Omniture. Discusses the dark side of A/B testing, Shop.org and e-metrics, demystifying web analytics and audience measurement, why unique visitors can be so different, xographic customer profiles, measuring unique people with web analytics, and much more.

Blog: Web Analytics Demystified's blog by Eric T. Peterson, VP of Visual Sciences (a division of WebSideStory), discusses general web analytics, key performance indicators, events, vendors, presentations, books, Web 2.0, web analytics people, the Web Analytics Association and more.