Free Seminar: Optimost East Coast Workshop, May 2, 2007, New York, NY. Learn about the approaches to landing page testing and optimization, multivariable testing, real-world case studies, best practices, use of optimization tools, and how to utilize web page optimization to increase conversion rates. Agenda includes Implementating a Strategic Optimization Program, Customer Success Story, Getting the Most Out of Reporting; and Advanced Content Support.

Optimost does web page testing to help companies maximize their ROI (return on investment) with an on-demand multivariable testing platform. With Optimost's website usability testing any web page (e.g., landing page, home page, registration page, etc.) is broken down into its various components (such as headline, special offers, and images) to identify the variable to be tested. Optimost analyzes how the site is viewed so that the page will be interesting to site visitors to increase conversion rates. Optimost offers three types of solutions including: Managed (for website testing), Enterprise (for increased conversion rates), and Agency (for multivariable testing).