Article: "What is Web Analytics?" by Eric Peterson (author of Web Site Measurement Hacks: Tips and Tools to Help Optimize Your Online Business). Discusses books he recommends on web analytics, websites and blogs about web analytics, associations, groups, events, web analytics tools and jobs in the field of web analytics.

Article: "Web Analytics Services," by Bruce Boardman. Overviews 10 web analytic vendors including CentrPort, Core Metrics, Datanautics, DoubleClick, IBM, Intellitracker, Manticore Technology, Maxamine, NetIQ, NetRatings, Omniture, Route Science, Sane Solutions, SAS, ThinkMetrics, Watchfire, WebAbacus, and WebSideStory. Tthe companies were rated on visitor identification, campaign information, path navigation analysis, e-commerce report writing, administration, integration, training and performance.

Tutorial: "Count On Me: An Introduction to Web Analytics," by Sean McManus. Discusses using server logs, cookies, using JavaScript page tags, picking the right technology, advantages and disadvantages of hosted and in-house solutions, avoiding analysis paralysis, soliciting feedback, using free tools, picking a vendor and questions to ask when selecting a vendor.

Tutorial: "Web Analytics Tutorial: Lesson 2—Where Are My Visitors Coming From?" from Summary.net. Discusses referring domains and pages, qualifying domains and recent hits, qualifying domains on other metrics, referring pages, static and dynamic references, news listings, search engines, and visits without referred data.

Tutorial: "Web Analytics Tutorial: Lesson 1—What is Web Analytics?" from Summary.net. Discusses basics units of measure, hits and impressions, page views, graphics hits, downloads, errors, bytes, advanced units of measure, users, unique hosts, visits or sessions, and visit tracking with cookies.

Article: "Optimizing the Online Business Channel with Web Analytics," from Web Analytics Association. Discusses what is web analytics?, the web as businesses channel, a history of web analytics, aligning metrics with business goals, key performance indicators (KPIs), commerce, lead generation, content/media, support/self-service, best practices, key stakeholders, defining primary goals for a website, most important site visitors, determining the KPIs, identifying and implementing the right solution, using multiple technologies and methods, making improvements, hiring and empowering a full-time analyst, process for continuous imporvement, site complexity, technology and training, resources, metrics, data integrity and quality, visitor segmentation and clustering, cross-sell/up-sell and merchandising optimization, funnel (fall-out) analysis, testing, optimizing internal search, search engine optimization (SEO), optimizing home page and landing pages, online marketing performance management, and performance dashboards.

Article: "Features to Look For in Website Analysis Tools," by Justin Whitney. Discusses what you should look for in web analysis tools and what each of these features does; including statistical overlay, dashboards, clickstream analysis (also called path or navigation analysis), market segmentation,; campaign tracking, conversion funnel marketing, data privacy and security, data ownership and portability, custom reporting, content management integration, and predictive marketing.

Article: "How Website Analysis Works," by Justin Whitney. Discusses traffic log analysis—measures number of page requests, requests by browser type, requests by operating system, referring URLs, countries, and status codes; embedded code is added to each page to gather information about incoming traffic, hosted services monitor your sites traffic and provide feedback and reports for which you pay for a subscription, and installed software are packages that can be purchased and run off your server.

Article: "Website Analysis Yesterday and Today," by Justin Whitney. Discusses what information web analytic tools provide (including how many users visit a site, how many return and how often; how users navigate a site, where users are leaving a site, how well marketing campaigns are working, what your visitors are looking for and whether they find it, and what is driving users away from a site), industry jargon for web analytics (terms include analytics, clickstream, conversion funnel, crawlers, bots, spiders, e-metrics, link validation, neutral network agent, page hit and page view), common features of full-service website analysis packages, features you will need, and the major analytic providers.

Whitepaper: "Introduction to The Guide to Web Analytics: How to Understand and Use Your web Trends to Maximize Results," by Bryan Eisenberg, Jim Novo and John E. Shreeve. Discusses what e-metrics are and how they can be used, click rates, customer conversion rates, demystifying the raw data on your server logs, page views, visitor sessions, unique visitors, visitors who have visited more than once, home pages, single access pages, views and clicks, length of visits, and number of views.