Blog: Google Web Analytics official blog topics include official announcements about Google Analytics, features being added, and news about user forums. Additional links are available to other Google blogs and related information.

Case Study: "The Four Parts of Web Optimization," by Neil Mason. Discusses the components for optimizating sites and marketing strategies including visitor behavior, market intelligence, user profiling and site performance tracking.

Case Study: "Two Metrics for You," by Jim Novo. Discusses the percentage of one-page visits the metric (measures the number of visits bouncing off a site) and what results it gives you about your site, and the percent single page access metric (number of visits to a specific page) and what these results mean, and the percentage of one minute visits metric (one minute visits divided by total visits) to measure the pull of a site.

Case Study: "Monitoring Visitor Conversion," by Jim Novo. Discusses using trend charts to look at relative performance stats, using key metrics (the ratio of an action to visits or visitors) for your site objectives, knowing what data you want before forming your metrics, and using metrics to measure, manage and maximize.

Case Study: "Increasing Conversions with Internal Site Search," by Matthew Kulick. Discusses the Google Mini that allows companies to make their content easily accessible through website and Intranet search integration. Using features available in both Google Analytics and Google Mini, youcan add tracking code to monitor search results and enhanced conversion analysis based on user searches, goals, funnels and search results, panoptic search results navigation (tracking users navigation page-by-page through a website), and search performance metrics (popularity, visibility, exits, volume and time).

Case Study: "Plan Before You Test," by Bryan Eisenberg. Discusses locating the key factors that influence your target audience, refining your sales process, not comparing conversion rates considered the "average" to your companies rates and the elements to consider when designing your online marketing strategies.

Google Analytics is a free web analytics package. Features include keyword analysis (if you are an AdWords client, you receive an AdWords Analysis Report); geo targeting, which helps to locate where your customers live; visualizing click paths; optimizing funnels, which shows what percentage of visitors to a site complete to conversion (sale) and what percentage drops out and where they leave the site (page); tracking e-commerce that identifies products popular with your first-time visitors and the products popular with your return visitors; and monitoring of keyword performance.