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| ClickTracks’ home page. ClickTracks provides website analysis for advertising campaigns, navigation patterns, PPC, SEO and ROI. They can help you determine which campaigns are performing and which ones need fixing. Their products also allow users to incorporate data from Google, Overture and shopping carts into your reports. Additional links are provided for a free demo, a Flash overview, product information on their various services, support, upcoming classes and news articles.
| http://www.clicktracks.com/
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| | White paper: “What Makes ClickTracks Different,” from ClickTracks. The paper starts with an overview of ClickTracks and why their customers selected their products. Features presented include visitor segmentation, user interface principles, ad-hoc analysis, data collection and processing options, speed of processing, the sales and implementation process, historical site analysis, accurate reporting, and complete list of features available, including visitor labeling, overlay with segmentation, funnel reports, A/B split reporting, click fraud. Visual KPIs, keyword and search performance, site archiving, advertising campaign analysis, search engine robot behavior, PPC bid/position management, view reports either in a web browser or with client software, page-level keyword analysis, emailing of reports, Excel reports, internal search keyword analysis, geographic visitor data, SOAP API, data warehousing, and in-page data collection. | http://www.clicktracks.com/downloads/white_paper_what_makes_ClickTracks_different.pdf
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| | Free ClickTracks classes. Every week there are four interactive presentations on the key features of ClickTracks; a link is provided to register. “How Do You Know if You’re a Victim of Click Fraud?” presented by John Marshall (CEO of ClickTracks) is a live online course with audio feed. The course shows how to identify poorly performing campaigns and campaigns that may be victims of click fraud. Topics include disadvantages of threshold | http://www.clicktracks.com/seminars/
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| | ClickTracks product page. ClickTracks offers six products including: Optimizer, features keyword ranking, Robot Simulation Mode (displays web pages the way search engine robots see them), Robot Report (when and how often your site is crawled), Integrated E-Mail Tracking (for tracking email campaigns), Track Custom campaigns, What’s Changed Reports (tracks significant changes such as keywords, referrals and entry pages), Page-Level Keywords (show which keywords lead to each page on your site), Thumbnails and Page Titles, Labeling tool, Internal Search Analysis (determines what people are looking for on your site when they use an internal search mechanism), and Geographic data (visitor country and region), this package is available as a hosted service or software license; Pro features Keyword Performance in a Timeline, Click Fraud Report, Funnel Report (which pages convert visitors to buyers), Search Engine Report (maps keywords against cost and revenue), ROI analysis, Visitor Behavior, Visual Interface (track visitors, length of stay and which page they exited from), Time Splits (view two different versions of a site), A/B Splits (compare two different versions of a site), Campaign Manager (compare data from campaigns on one screen and import data from Google and Overture), Keyword Ranking, Robot Simulation Mode, Browser-based Reporting, Instant reports, Page-level Keywords, Thumbnails and Page Titles, Labeling system, Internal Search analysis, Scheduled email reports, Robot Report, Data Dissection Report (performance statistics on a variety of behaviors), and the ability to export data into other applications, this package is available as a hosted service or software license; JDC (JavaScript Data Collector) offers all of the features from ClickTracks Pro but on your local server, and Agency Keyword Performance in a Timeline, Click Fraud Report, Funnel Report, Search Engine Report, Custom ROI analysis, Visitor Behavior, Visual Interface, Time Splits, A/B Splits, Campaign Manager, Keyword Ranking, Robot Simulation Mode, Browser-based Reporting, Page-level Keywords, Thumbnails and Page Titles, Internal Search analysis, email reporting, Robot Report, Data Dissection Report, and Web Analytics for up to 20 sites. | http://www.clicktracks.com/product.php
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| | ClickTracks Training Program: ClickTracks provides eight one-hour fee-based training modules delivered live over the GotoAssist web conferencing system. These modules provide ClickTracks users with an understanding of the ClickTracks features and concepts. The modules include: ClickTracks Architecture—covers the various ClickTracks components and how they fit together, the ClickTracks software components and datasets; Web Analytics Basics—covers server, website and visitor behavior concepts, log file formats, URL structure, parameters, settings and cookies; Navigation Report—covers the navigation view, page analysis frame, path view, JavaScript, external links an creating instant labels; Data Mining with Labels—covers isolating visitor groups, label shortcuts and advanced labeling; Campaign Tracking—covers PPC tracking, importing data from Google, YSM an other PPC providers; Revenue Tracking—covers lead generation, ROI, unique visitors, and viewing sales in the Search Report; Search Engine Report—covers PPC vs organic search, campaign results and revenue results; and Funnel Report—defines the process and how pages can be grouped together. Two premium Modules are available: Setting Up Your PPC Campaign is a walkthrough of the steps in setting up a search engine advertising campaign, and SEO Basics shows you how to get started with your first SEO project. | http://www.clicktracks.com/services/training.php
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| | ClickTracks offers fee-based consulting services. Services include the JumpStart programs to assist you in getting started with your ClickTracks configuration and analysis (there are four levels to select from, depending on the coverage you need a chart shows you each level and what is included); the Refresher program offers two hours on configuration and set-up to ensure that your system is set up correctly and includes four of the Basic Training Modules. ClickTracks’ Premium Consulting Services include: PPC Evalutaion will review your campaigns and make recommendations; Keyword Research recommends keywords and phrases and suggests how to improve PPC performance; and the Click Fraud Analysis checks to see if your campaign is subject to click fraud or performing poorly, and determine if a refund is due from your PPC provider. | http://www.clicktracks.com/services/consulting.php
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| | FAQ: The ClickTracks FAQ answers questions in several categories including general, log files, analysis and reports, labeling and user populations, dynamic page websites, and specific technical issues and solutions. | http://support.clicktracks.com/clicktracks/faq.php
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| | Tutorials: Six Flash Learn-a-Feature Tutorials include: Getting Started with ClickTracks, this covers the basic features, the Navigation Report, the Search Report, the Site Overview and visitor labeling; ClickTracks Analyzer: Log File Import, cover importing log files from a server into the ClickTracks Analyzer; The ClickTracks Way, covers how visitors navigate a website, and where the spend their time and money; Exploring Multiple Pages/Reports, covers exporting reports into PDF and Excel; Campaign Tracking, covers setting up Google and Overture campaigns and importing campaign data into ClickTracks; and the Search Engine Tutorial, covers how to get the most from ClickTracks Search Report and keyword analysis. There are also 15 See-a-Feature Tutorials that include; Visitor Labeling, Analyzing Campaign Data, Robot Report, Revenue Tracking, the What’s Changed Report, Integrated E-Mail Tracking, Advanced Visitor Labeling, Site Overview Report, Navigation Report, Funnel Report, Keyword Campaign Tracking, Exporting Reports, Country of Origin, A/B Splits, and Time Splits. | http://support.clicktracks.com/clicktracks/tutorial.php
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| | Video: A series of video interviews (12-½ minutes) with John Marshall, CEO of ClickTracks covers the success of ClickTracks, upcoming updates, what’s in the future for ClickTracks, forum for ClickTrack professionals and what is BidHero and how will it help PPC management. | http://youtube.com/watch?v=TFjBYhEdbrY
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