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| | Tutorial: "Search Engine Positioning" by Danny Sofer. Discusses defining your business, setting campaign targets, translating your business definitions into search phrases, structuring your site around your search phrases, designing pages to attract search engine traffic, submitting your site to search engines and directories, getting your site linked to other sites, and monitoring the results. | http://www.sofer.com/research/searchmain.html
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| | Two search engine optimization tutorials (for sale). "Search Engine Optimization 101: Starter Course," and "Search Engine Optimization 201: Advanced Course," by Kalena Jordan. The starter course covers an introduction to SEO, search engine basics, requirements gathering, keywords research, title and meta tag creation, copywriting, integration, directory submission, spam, and reporting and conversion. The advanced course covers an overview of SEO, site architecture, text content, dynamic content, graphics, flash and splash pages, frames and tables, link popularity, pay for performance, measuring SEO ROI, and how to start your own SEO business. | http://www.searchenginecollege.com/PPC/seo-tutorial.htm?source=
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| | Tutorial: "Search Engine Optimization" by James Gonzalez. This is a for sale seven-hour course consisting of 91 separate lessons. Three sections (20 segments) are available for free and cover an introduction to the course, a course overview, the importance of search engines, limitations of optimization; introduction to search engines, the search engine landscape, crawler-based search engines, human powered and pay-per-click systems, hybrid search sites, how crawler-based search engines work, how search engines rank Web pages, the most popular search sites, Overture/Google AdWords and others, search systems you need to work with; checking your site's current status, Google and the Google toolbar, Yahoo and the others, fixing frames, page titles and page descriptions, and page links and page content. The remaining sections cover how domain names affect placement, choosing target keywords, designing search engine friendly pages, link popularity/page importance and reputation, optimization tricks, specific strategies, getting hi-tech pages indexed, registering your site, and search engine optimization tools. | http://www.vtc.com/products/searchengineoptimization.htm
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