Search Engine Optimization: An Hour a Day, (June 2006) by Jennifer Grappone and Gradive Couzin. It is written by search engine optimization consultants.

Marketing Through Search Optimization: How to be Found on the Web, (August 2003) by Alex Michael and Ben Salter. Discusses what search engines are and their history, why people search and what they search for, SEO consultants, Web crawlers, submitting to Google, Inktomi, FAST Search, Teoma, AltaVista, and major search engines; directories, Open Directory, Yahoo, and LookSmart; pay-per-click engines, Overture, Espotting (in the UK and Europe), Google AdWords, Inktomi Index Connect, and FindWhat; linking strategies and free listings, mass submission services, free submission to major search engines, building links, increasing your link factor, publishing an article, building links to improve your search engine ranking, automated link-building software—beware, free-for-all links—a warning, business directories; placement tips and page architecture, entry pages, cascading style sheets, MetsaTags, JavaScript, make your site useful, search engines and dynamic pages, rich media; tools of the trade, identifying your best content, rules for a perfect SEO strategy, deep submission tools, multisubmission tools, position checking/tracking tools, page analyzer, "perfect page" tools, META tag checkers, building managers, and link and support software.

Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement, (September 2000) by Robin Nobles and Susan O'Neil. Discusses the importance of Web site positioning, how Web site positioning fits into a comprehensive Web site promotion plan, search technology and marketing; how to choose effective keywords, where to put keywords, keyword weight—"heavier" is not always better; importance of captivating titles and descriptions, creating titles that demand attention, writing description tags that rake in traffic, tips for keyword META tags; important additional ways to "get found" on the Web, what doorway pages are, what's in a doorway page, effective doorway pages; search engine strategies, how to boost site popularity and watch your site soar in the rankings, other strategies; learn from successful Web sites, checking up on your competition; preventing problems with the engines, don't spam, how to stay out of trouble with the engines; frames, JavaScript, tables and image maps, dynamically delivered pages and redirections, reading your log files, and keeping your Web page spider free. Includes discussions about the following search engines AltaVista, Ask Jeeves, LookSmart, Excite, WebCrawler, Magellan, Inktomi, HotBot, MSN Search, GO/InfoSeek, Search.com, Lycos, NetGuide Live, Netscape, Open Directory Project, AOL Search, Yahoo!, Snap, Direct Hit, Google, GoTo, FindWhat, RealNames, Northern Light, whatUseek, Jayde and Fast.

The ABC of SEO, (February 2005) by David George. Discusses what a search engine is, what search engine optimization is, search engine optimization firms, algorithms, AltaVista, anchor text, banning, cloaking, competition, content management systems (CMS), dynamic URLs, outbound links, AdWords and AdSense, AdSense optimization, click fraud, database-driven content, directories, domain cloaking, duplicate content, entry and exit pages, freshbot and deepbot, Google, hidden pages, inbound links, internal links, jump pages, keywords, keyword density, link farms, misspellings, MSN Search, newsfeeds, off-page and on-page factors, page jacking, pagerank, recycling domains, robots and spiders, site maps, stop words, topic-sensitive pagerank, URLs, validation, Web authoring tools, X (cross) linking and link exchanges, Yahoo, and Zero page rank.