Search Engine Optimization Resource Center: Articles

Articles

http://www.searchinnovation.com/search-engine-algorithm-quandaries.asp

Article: "Search Engine Algorithm Quandaries" by Daria Goetsch. Discusses the fluctuation of search engine rankings, the need for a log statistics program, resubmitting, and Google PageRank.

"A Beginner’s Guide to URL Rewriting”

http://www.sitepoint.com/article/guide-url-rewriting

Article: “mod_rewrite: A Beginner’s Guide to URL Rewriting” by Tamas Turcsanyi. Discusses safe applications and search-engine and user-friendly applications. Discusses how to create static URLs that will perform well in search engine results.

“Generating Simple URLs for Search Engines”

http://www.searchtools.com/robots/goodurls.html

Article: “Generating Simple URLs for Search Engines” from Search Tools Reports. Discusses dynamic URLs, problems with dynamic URLs, static page generation, URL rewriting, link problems, using absolute links, writing links dynamically and checking your URLs.

"No Quick Fixes Where Search Engine Optimization i

http://www.highrankings.com/quickfix.htm

Article: "No Quick Fixes Where Search Engine Optimization is Concerned" by Jill Whalen. Discusses meta tags, the importance of content, and how to achieve long-term results.

"Buying Text Links"

http://www.highrankings.com/buyingtextlinks.htm

Article: "Buying Text Links" by Jill Whalen. Discusses what text links are and how they work.

"Google and Themes"

http://www.webworkshop.net/google_themes.html

Article: "Google and Themes" by Phil Craven. Discusses what a theme is, linking and link text, and themes and PageRank.

"The Google Dance"

http://www.webworkshop.net/google-dance.html

Article: "The Google Dance" by Phil Craven. Discusses what the Google dance is, and how to check a site's new PageRank during the Google dance.

"Search Engine Optimization (SEO) and Google"

http://www.webworkshop.net/seo_and_google.html

Article: "Search Engine Optimization (SEO) and Google" by Phil Craven. Discusses Google's view of SEO, and what ethical SEO really does.

"Google and Inbound Links"

http://www.webworkshop.net/google-and-inbound-links.html

Article: "Google and Inbound Links: the power of Inbound Links Explained," by Phil Craven. Discusses the effect of inbound links, why inbound links are powerful, and URL-only listings.

"Google's PageRank Explained"

http://www.webworkshop.net/pagerank.html

Article: "Google's PageRank Explained: and How to Make the Most of It,: by Phil Craven. Discusses what PageRank is and how it's calculated, internal linking, how to manipulate a site's PageRank, inbound and outbound links, dangling links (links that point to any page with no outgoing links), the Google Toolbar, sub-directories, and Open Directory Project (ODP) (formally Directory.Mozilla (DMOZ)) and Yahoo directories. Also discusses tips for domain names and filenames, and adding new pages.

"Optimization for Marketing Directors"

http://www.weboptimiser.com/resources/optimisation-marketing-directors.pdf

White Paper: "Optimization for Marketing Directors" by Nicholine Hayward, Marketing Director, Weboptimiser Ltd. Discusses four cornerstones of e-business, four elements of optimization, the optimization lifecycle, a typical optimization campaign, Web intelligence research, search engine optimization, navigation, internal and external link optimization, hand submission, monitoring and maintenance, the importance of ethics, pay-per-click search engine marketing, usability and accessibility, content management, customer relationship management, site monetization, visitor tracking and reporting, planning issues, what to look for in an optimization company, what you can expect and what you should be wary of.

“Search Engine Optimization—Free!”

http://www.webmonkey.com/webmonkey/01/23/index1a.html

Article: “Search Engine Optimization—Free!” by Paul Boutin. Discusses the importance of getting listed on Yahoo, Google and Inktomi (now owned by Yahoo). In addition the article discusses cleaning up your URLs, submitting your site, directories, making a crawler page, the importance of title and meta tags and linking. �

“Basics of Search Engine Optimization”

http://www.456bereastreet.com/archive/200502/basics_of_search_engine_optimization/

Article: “Basics of Search Engine Optimization” by Roger Johansson. Discusses the importance of good content, checking your spelling, writing descriptive page titles, using headings, linking, using markup, submitting to directories, avoiding trying to fool search engines, avoiding using frames, and using browser detection.