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 Resource Centers >> Internet Business >> Online Lead Generation |
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| Lead Generation Resource Center | |
| Welcome to the Online Lead Generation Resource Center, which includes resources for web publishers, advertisers and people building Internet businesses. Sales leads are typically obtained through referral systems (e.g., existing customers, affiliate programs, etc.), or through responses to advertising and publicity campaigns. Typically, people monetize their websites using advertising (e.g., Google AdSense, Yahoo! Publisher Network and direct advertising sales), but there are many other website monetization strategies, including online lead generation. Check out our other monetization Resource Centers, including Website Monetization, Internet Advertising, Google AdSense and Affiliate Programs. In the Online Lead Generation Resource Center you'll find links to:
- Information on lead generation tools, business models, affiliate networks, lead generators and more.
- Both online and offline lead generation resources.
- The Online Lead Generation Association.
- The book, Lead Generation for the Complex Sale, by Brian Carol.
- The free eBook, "The One Piece of Advice You Can't Generate Leads Without," from RainToday.com, which includes articles from ten experts on B2B lead generation.
- Lead generation white papers, including "Making Lead Generation Work for Professional Services," by Mike Schultz of the Wellesley Hills Group.
- Marketo's tools that automate your lead generation and lead nurturing processes to deliver on-demand-software-as-a-service (e.g., pay-per-click management and landing page optimization).
- The article, "Sales Leads Now—7 Ways to Boost Short Term Lead Generation," by Pat Shaughnessy of Technology Sales Help, that provides tips and strategies for adjusting your website to attract leads, email campaigns, and more.
- The blog entry, "Mashup Business Models," by Richard MacManus of Read/WriteWeb that discusses creating a lead mashup and affiliate program to monetize your services or products.
- The B2B Marketing Blog, which discusses lead generation, search engine marketing, B2B challenges and more.
- Articles that will help you develop lead generation strategies for your business.
- Numerous lead generation services, including affiliate exchange services (marketplaces for lead buyers and sellers), lead generation
- consulting services, affiliate networks and more.
- Lead generation forums and wikis.
- Resources for executing your own lead generation business plan.
- and more...
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