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Lead Generation Resource Center

Lead Generation White Papers & EBooks
What's Working in Lead Generation
http://www.whillsgroup.com/pages/30159_download_what_s_working_in_lead_generation_executive_summary.cfm
White Paper: "What's Working in Lead Generation—Benchmark Report Executive Summary," from RainToday.com. Discusses lead generation strategies. Provides professional services lead generation insights from the research report, "What's Working in Lead Generation."
Lead Generation Advice
http://www.raintoday.com/pages/2749_advice_you_can_t_generate_leads_without.cfm
eBook: "The One Piece of Advice You Can't Generate Leads Without," from RainToday.com. Free 36-page report that includes ten articles from business-to-business experts. Experts include Brian Carol, author of "Lead Generation for the Complex Sale," Jill Konrath, author of "Selling to Big Companies," Laura Ramos of Forrester Research, Larry Bodine of Law Marketing Portal, Mac McIntosh of Mac McIntosh Inc., and more.
Lead Generation White Paper
http://www.whillsgroup.com/pages/29526_download_making_lead_generation_work.cfm
White Paper: "Lead Generation White Paper: Making Lead Generation Work for Professional Services," by Wellesley Hills Group. Free download discusses the seven rules for professional services lead generation. Claims that the rules will help you get the most ROI from your marketing and business development efforts.

 

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Update :: August 23, 2014