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Lead Generation Books

Lead Generation Handbook

http://www.amazon.com/exec/obidos/ASIN/0595387233/deitelassociatin

Book: "Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost," by Robin C. Johnston. A broad business guide that presents techniques and tactics to improve your lead generation processes.

Client Seduction: A Step-by-Step Lead Generation S

http://www.amazon.com/exec/obidos/ASIN/1418444804/deitelassociatin

Book: " Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms," by Henry DeVries and Denise Bryson. Provides a step-by-step lead generation system for professional and technology businesses, including accounting, legal, IT services, computer software development, market and advertising, consulting and more. Offers tactics for your ROI and how to attract clients that will generate sales and leads.

How to Generate Sales Leads

http://www.amazon.com/exec/obidos/ASIN/0814403638/deitelassociatin

Book: "The Lead Generation Handbook: How to Generate All the Sales Leads You'll Ever Need-Quickly, Easily, and Inexpensively," by Robert W. Bly. Handbook provides an overview of lead generation (e.g., sales leads, the purpose of leads and lead generation components). Discusses planning a lead generation campaign, including marketing strategies and important questions to ask when planning a program. Provides techniques that increase response rates, and information on direct format mail and telemarketing. Includes case studies from real companies lead generation experiences.

The Ultimate Lead Generation Plan

http://www.amazon.com/exec/obidos/ASIN/1933596481/deitelassociatin

Book: "The Ultimate Lead Generation Plan," by Matt Bacak and Mike Litman. Educates you on how to generate quality leads for your business. Discusses valuable types of lead generation websites, how to create and control markets, generating clients and list building strategies.

Cashing in With Content

http://www.amazon.com/exec/obidos/ASIN/0910965714/deitelassociatin

Book: "Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers," by David Meerman Scott. Discusses meaningful content, as the key to web marketing success. Includes interviews with 20 web marketers who talk about their success in using content to generate sales from web browsers.

Business-to-Business Fundamentals

http://www.amazon.com/exec/obidos/ASIN/0071408797/deitelassociatin

Book: "The Fundamentals of Business-to-Business Sales & Marketing," by John Coe. Introduces new technologies that help generate Business-to-Business leads and sales. Discusses database marketing, ROI, integrating your marketing and sales programs, results-based marketing and additional sales strategies.

Direct Response Marketing

http://www.amazon.com/exec/obidos/ASIN/0658006223/deitelassociatin

Book: " S.U.R.E.-Fire Direct Response Marketing: Managing Business-to-Business Sales Leads for Bottom-Line Success," by Russell M. Kern. Discusses methods to turn business-to-business sales leads into consistent revenue and increase direct advertising response rates. Provides a step-by-step program which includes strategic planning, marketing research, recognizing sales opportunities, executing a lead campaign and more.

Lead Generation for the Complex Sale

http://www.amazon.com/exec/obidos/ASIN/0071458972/deitelassociatin

Book: "Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase your ROI," by Brian Carol, CEO of In Touch. Provides a proven methodology to increase the quality and quantity of your sales leads. Includes business-to-business scenarios and steps to create an action plan.

Instant Referrals

http://www.amazon.com/exec/obidos/ASIN/0071466673/deitelassociatin

Book: "Instant Referrals," by Bradley J Sugars. Provides referral strategies from Bradley Sugars, an expert in the entrepreneurial field. Tips include: Evaluate referral systems to find the one that best suits your company, determine your audience (customers), how to use referrals to generate more leads for your business, and more.

Instant Leads

http://www.amazon.com/exec/obidos/ASIN/0071466630/deitelassociatin

Book: "Instant Leads," by Bradley J. Sugars. Provides strategies and tips for generating instant leads. Including running ads, using promotional offers, forming strategic alliances with other businesses, creating a cost-effective plan and more.

Update :: May 22, 2012
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