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| Lead Generation Resource Center | |
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| | Blog Entry: "Mashup Business Models," by Richard MacManus of Read/WriteWeb. Blog entry discusses mashup business models, including advertising and lead generation models. Gives an example from an eBay developer who created a mashup of information from eBay Motors listings and Google Maps, which creates leads to the motor listings on eBay. Discusses affiliate programs and lead mashups for generating revenue. | http://www.readwriteweb.com/archives/mashup_business.php
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| | Blog Entry: "The Lead Generation Industry's Little Lamb," by Zephrin Lasker of Performance Insider. Discusses the transparency issue associated with lead generation (i.e., advertisers' knowledge of where their offers run). Provides insight into the Online Lead Generation Association guidelines and discusses the best lead generation practices. | http://blogs.mediapost.com/performance_insider/?p=43
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| | Blog Entry: "Continued Reforms Will Make Lead-Gen Industry Stronger," by Brad Powers of Performance Insider. Discusses a Wall Street Journal article on lead generation, particularly "incentivized" lead generation marketing. Also discusses Internet advertising revenue reports from the past few years and incentivized lead generation's effectiveness at generating thousands of leads at high prices. Covers the best practices lead generation companies use and discuss lead generation credentials for TrustE and Safe Harbor certification. | http://blogs.mediapost.com/performance_insider/?p=38
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| | Marketo's B2B marketing blog that discusses search engine marketing, lead nurturing, marketing accountability, lead generation, lead management, B2B challenges and more. Links to other B2B blogs, lists top posts and additional posts from the blogosphere. | http://blog.marketo.com/
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| | Blog Entry: "The Sales Leads are in the Details," from the Lead Optimize.com blog. Discusses website content and ways to optimize your website to generate sales leads. Provides tips and techniques, including how to make your links effective calls to action. Includes a case study to illustrate ROI when redesigning website details. | http://leadoptimize.com/blog/2007/04/12/the-sales-leads-are-in-the-details/
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| | Blog Entry: "SEO 101 for Lead Optimization," from the Lead Optimize.com blog. Discusses the rules of search engine optimization (e.g., content quality, content quantity, keywords and more). Provides navigation tips and techniques, including site maps, navigation bars, embedded links and more. Includes other SEO factors, such as domain permanence and submitting domains. | http://leadoptimize.com/blog/2007/03/11/seo-101-for-lead-optimization/
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| | Brian Carol, author of "Lead Generation for the Complex Sale," blogs about business-to-business marketing, lead generation and sales leads. Specific topics include lead generation, lead management, strategies for generating quality leads, CRM, direct marketing, email marketing, ROI measurement, weblogs, sales, sales leads, web/tech and more. Includes his blogroll and books he recommends. | http://blog.startwithalead.com/weblog
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| | A blog that discusses lead generation, lead generators, and successful lead generation companies. Topics include advertising, B2B, public relations, sales, leads, online sales leads, business opportunities and more. Links to other blogs within the Know More Media Network and Know More Media Network Resources (such as an About Us page, a network map, how to advertise, subscribe, contact and write for them). | http://www.topleadgenerators.com/
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| | Lead Optimize.com—Sales Lead Generation for Small and Medium Businesses. Blog discusses Lead Optimize's services, optimization strategies and more to help small and medium businesses generate online sales leads and increase their ROI. Categories include using your site, marketing, book recommendations, selling and more. | http://www.leadoptimize.com/blog/
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