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Lead Generation Articles

Lead Generation via Affiliate Marketing

http://itmanagement.earthweb.com/article.php/3658221

Article: "Lead Generation via Affiliate Marketing," by Brian Livingston of Earth Web. Discusses lead generation programs used in affiliate marketing. Uses mortgage leads as the prime lead generation example. Discusses mortgage and education leads (they represent the highest percentage of today's lead generation business). Explains the difference between e-tail businesses that depend on repeat customers and lead generation businesses that rely on attracting new customers to create revenue.

Executing Your Lead Generation Plan

http://www.whillsgroup.com/pages/30121_git_r_done_executing_your_lead_generation_plan.cfm

Article: "Git R Done: Executing Your Lead Generation Plan," by Mike Schultz of the Wellesley Hills Group. Discusses how professional service businesses can execute a lead generation plan. Includes statistics from the Wellesley Hills Group and RainToday.com's research report, The Future of Lead Generation. Discusses leadership behaviors associated with executing a lead generation plan, and using the behaviors presented in the book Execution: The Discipline of Getting Things Done, by Larry Bossidy and Ram Charan.

Five Questions to Ask Your Online Lead Generation

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54430

Article: "5 Questions to Ask Your Online Lead Generation Provider," by Matt Wise of Performance Insider. Includes information on lead generation's role in online advertising and the answers you want to receive from your potential provider. Covers targeting customers, consumer data and more.

Microsoft Learning Partners and IT Training

http://www.microsoft.com/presspass/features/2007/jul07/07-10iteducation.mspx

Article: "Global Microsoft Learning Partners Create Innovative IT Training Solutions to Address Changing Customer Needs," from Microsoft PressPass. PressPass discusses its interview with four Microsoft Certified Partners for Learning Solutions including, Russell Sarder, President and CEO of NetCom IT, Pierre Francois, CEO of Avolys, Max Kepellman, Director General of KED and Stefano Capaldo, Managing Director from Training Camp UK. Each partner describes its IT training business, challenges faced in today's IT training marketplace, their approaches to the IT training business, their marketing and training processes (e.g., lead generation programs) and more.

Lead Generation—Top 5 Strategies

http://www.joebucks.com/articles/view/lead_generation__top_5_strategies.php

Article: "Lead Generation—Top 5 Strategies," from JoeBucks.com Affiliate Program. Discusses ways to increase leads and sales. Strategies include offering a free online newsletter, providing free information seminars, creating expert white papers, including a lead generation form on your website, and generating leads with an affiliate program. Says starting an affiliate program may be expensive, but has a lot of potential to dramatically increase the reach of your business and attract new users.

Marketing Benefits of Using Lead Generation

http://marketing.about.com/cs/targetmarketing/a/leadgeneration.htm

Article: "Marketing Benefits of Using Lead Generation," by Laura Lake on About.com. Discusses how lead generation works, what it is and what businesses use lead generation. Includes information on cost, ROI and determining whether or not lead generation is appropriate for you.

Boosting Short-Term Lead Generation

http://www.sales-training-lead-generation.com/sales-leads-now-lead-generation.html

Article: "Sales Leads Now—7 Ways to Boost Short Term Lead Generation," by Pat Shaughnessy of Technology Sales Help. Discusses lead generation and provides tips for creating short-term increases in leads and sales. Suggestions include, distributing online press releases for new products or company news, adjusting your website to attract leads (e.g., optimizing site for search engines), online events, PPC campaigns (Google AdWords suggestions), email campaigns, phone calls (to clients, partners, etc.) and attending lead generation training.

Five Key Lead Generation Strategies

http://www.sales-training-lead-generation.com/lead-generation-article-key-lead-generation.html

Article: "Five Key Lead Generation Strategies," by Pat Shaughnessy of Technology Sales Help. Strategies include, using pay-per-click ads (e.g., Google AdWords) and getting on a consistent online press release program. Other tactics are, asking a well-established partner for help, speaking at industry trade shows, and more.

Lead Generation Article Database

http://www.lead-generation-tips.com

Jimmy Boyd provides a database of lead generation articles he has written. Articles include the steps, techniques and tools necessary to produce sales leads. Also discusses free tools that can help you create a lead generation system.

Lead Generation Podcasting

http://www.bulldogsolutions.com/newsletters/articles/022007_faarticle.html

Article: "The Three 'Do's' of Lead-Generation Podcasting," by Justin Burrows, Product Manager of Bulldog Solutions. Discusses Web 2.0 in relation to business-to-business marketers. Includes information on how to optimize the tools available on the web (podcasts in particular). Walks you through three rules to follow to generate qualified sales leads using podcasts, including establishing performance metrics, optimizing your podcasts and embracing a changing Web 2.0 universe. Provides a good description of what podcasts are and how to utilize them for marketing purposes.

Update :: May 22, 2012
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