Link Building Tutorials

http://www.onlinewebtraining.com/

Search Engine Workshops offers web based training in basic and advanced search engine optimization. Topics include link reputation, link popularity, keyword analysis, copywriting, meta tags, directory submissions, site architecture and affiliate links.

Link Building PowerPoint

http://www.dixonjones.com/talks/linking/index_files/frame.htm

PowerPoint presentation and accompanying text from DixonJones.com, a division of the Receptional Internet Marketing Consultants. Discusses the importance of link building, describes the tactical value of various links and offers a list of linking methods including web rings, banner ads, pop-up links, affiliate links, link swaps and download giveaways.

“The Definitive Guide to Link Buying”

http://www.text-link-ads.com/link-buying-guide.pdf

“The Definitive Guide to Link Buying,” is an 11-page guide with tips for buying links, including choosing relevant websites, using keyword-based anchor text, creating a consistent link structure, linking to deep pages and your homepage, buying from a variety of networks, buying from a wide variety of websites, avoiding pages with many outbound links, renting links long-term, and tracking the results of your linking campaign. Lists several methods for gaining free links including directory submissions, news feeds, authoritative content, testimonials, charitable donations, free tools and content, giveaways and article submissions.

Susan Sweeney’s Dynamite Link Strategies

http://www.susansweeney.com/linkstrategy.pdf

Tutorial: Susan Sweeney’s Dynamite Link Strategies. PDF file outlines simple strategies for identifying high value reciprocal link partners through competitive link analysis and keyword search rankings.

Webmaster’s SEO Toolkit

http://www.rlrouse.com/SEO.html

Webmaster’s SEO Toolkit is a 21-page guide to search engine optimization that includes sections on link building such as “Links and Their Effects on PageRank,” “How to Quickly Find Quality Partners,” and “Free-for-all Links Pages (FFAs) and Why You Should Avoid Them.”

Link Building Guide

http://www.jimwestergren.com/link-building-guide/

This Link Building Guide from Jim Westergren lays out many of the basic guidelines for creating an effective link building strategy without getting “sandboxed,” or removed from the search engine listings.

“How to Improve Your Search Engine Ranking...”

http://www.internetmarketingsolution.com.au/search_engine_linking_strategy.html

Tutorial: “How to Improve Your Search Engine Ranking with Incoming Links,” discusses the value of inbound and outbound links, describes the process of using Google and Yahoo! link checks to find appropriate link partners, and advises against the use of automated link-generation software.

“Search Engine Submission Tips”

http://searchenginewatch.com/showPage.html?page=webmasters

Tutorial: “Search Engine Submission Tips” from SearchEngineWatch.com. This tutorial describes the process of obtaining a search engine listings and covers some basic principles of SEO including directories, paid listings, meta tags, link popularity and more.

“Link Building for SEO Purposes”

http://www.linksandtraffic.com/x.pl/tutorials/content.html

Tutorial: “Link Building for SEO Purposes,” from linksandtraffic.com, is a seven lesson tutorial covering: Content on Your Website, Basic Search Engine Optimization Principles, Number of Inbound Links, Imbedded Anchor Text, Natural Linking, VIPS- VIsion-based Page Segmentation, and The Ignored 40%.