Introduction to Link Building

Resource Center
Contents

•	Competitive Analysis

•	Inbound Links

•	Introduction to Link Building

•	Link and Web Site Traffic Monetization

•	Link Baiting

•	Link Building Books

•	Link Building Companies and Consultants

•	Link Building Conferences and Training

•	Link Building FAQs

•	Link Building Tools

•	Link Building Tutorials

•	Link Building Videos

•	Link Building with Digg and del.icio.us

•	Link Popularity

•	Natural Linking

•	Reciprocal Linking and Determining Link Partners

Link Building Resource Center

Introduction to Link Building

Linking Web Tools

http://www.netmechanic.com

Provides affordable self-service web tools, including a search engine optimization toolkit, a Meta Tag Generator, a Keyword Popularity tool, a Page Primer, a Search Engine Starter submission tool, and a Search Engine Tracker.

Linking Tools from Linking101

http://e-library.net/Link-Building-E-Guide__visit8745.html

This site provides several link building and link management tools from Linking101.com. Tools include: the Link Management Script, which allows users to locate potential link partners from a database and helps manage existing link exchanges; the Link Building E-guide, a 95-page eBook with sections discussing link directories, link programs, banner exchanges, traffic building, link building software, link related publications and more; and the Linking101 Linklog Script, which provides a customizable blog template with a syndication JavaScript.

SEO Tools

http://tools.seobook.com/

Find numerous free tools for search engine optimization, including link building and analysis tools such as Back Link Analyzer, Link Harvester and Hub Finder along with a reciprocal link checker, a link suggest tool and a link popularity comparison tool.

Linking Forum

http://www.highrankings.com/forum/index.php?showtopic=14694

Forum discusses good and bad link building techniques. The majority of established linking practices are listed and defined within this thread, including publishing free articles, providing an RSS feed, submitting to directories, link trading, writing press releases, creating free tools, adding forum signatures, using paid advertising, writing testimonials, hosting giveaways, joining affiliate programs and optimizing on-site content.

Link Building/SEO Forum

http://www.webmasterworld.com/google/3230764.htm

Forum discusses changes in the Google search algorithm and the relevance of various SEO tactics such as updating content and using embedded keyword tags. Includes several posts about the effectiveness of link building currently and in the future.

“Are You In the Circle of Trust?”

http://searchengineland.com/070122-065132.php

Article: “Are You In the Circle of Trust?” by Eric Ward. Discusses the concept of “algorithmic trust,” or increased credibility based on age and content, and the effect that owning a trusted domain name may have on new pages and link value from a site.

“Link Building for Top Search Engine Placement”

http://www.searchengineguide.com/dunn/2003/0804_rd1.html

Article: “Link Building for Top Search Engine Placement,” by SEM columnist Mark Dunn. Discusses some best practices for both inbound and outbound linking, including selection criteria and the best ways to get started in the linking process.

Jim Boyken Interview

http://www.search-marketing.info/newsletter/articles/jim-boykin.htm

Aaron Wall’s interview with Jim Boyken, an SEO expert and founder of WeBuildPages.com. Boyken answers questions about running a search engine optimization company, how to deal with the rapid pace of change in search and link building.

“Social Bookmarking for Traffic”

http://www.sitepronews.com/archives/2006/mar/22.html

Article: “Social Bookmarking for Traffic,” by Mark Daoust. Describes social bookmarking sites such as del.icio.us and social media sites such as Digg and how they can be used to generate large amounts of traffic and increase the number of links to a site.

“Jump Start your Link Building”

http://www.andyhagans.com/Jump-start_Your_Link_Building_WEB.php

Article: “Jump Start your Link Building (Without Getting Sandboxed),” by Andy Hagans, an SEO consultant. Describes several ways to begin an effective link building campaign while avoiding some of the common ways of being sandboxed, or banned from the search engines.

“21 Link Building Ideas”

http://blog.v7n.com/2006/03/07/21-link-building-ideas/

Blog Entry: “21 Link Building Ideas,” by John Scott. Discusses guidelines for creating a Google-friendly link profile and offers 21 strategies for acquiring links that will positively affect search engine rankings. These include the use of major directories, free directories, topical directories, related sites, reciprocal linking, press releases, link conducive content, free stuff in exchange for links, writing articles, writing testimonials, supporting good causes, blogs and forums, interviews, professional organizations, free hosted doorway pages, awards, contests, friends and natural linkage.

Backlinks and Link Popularity Checking Tool

http://linksandtraffic.com

Link- and traffic-building service. Includes free Backlinks and Link Popularity Checking tool that lists the Alexa ranking and the number of links and site pages for a given URL as recorded by Google, Yahoo! and MSN search. Also provides an SEO and link building tutorial, and descriptions and pricing of fee-based link building services.

PageRank Wiki

http://en.wikipedia.org/wiki/PageRank

Wikipedia definition of Google’s “PageRank” system. Discusses the basic concept of using inbound links as votes, the differences between Toolbar PageRank and directory PageRank, and offers a simplified example of the PageRank algorithm.

SearchEngineOptimism.com

http://searchengineoptimism.com/

SearchEngineOptimism.com is a search engine optimization resource website. Contains articles on SEO for small business, black hat SEO, site architecture, pay-per-click advertising, and linking strategies. Also included are SEO newsletters, SEO eBooks, expert blogs, SEO industry news and free link popularity software that allows you to check and compare the number of inbound links to multiple URLs.

Search Engine Watch

http://searchenginewatch.com/

Search Engine Watch is a comprehensive resource on search engines and search engine optimization. Includes an SEW blog, search engine reviews and resources, and many search engine-related articles, newsletters and tutorials that often discuss linking and link building strategies.

Search Engine Guide

http://searchengineguide.com/

Search Engine Guide helps small businesses find SEO solutions by providing information about search engines, web marketing and link building. Offers search engine newsletter archives, articles, the Search Engine Marketing Guide, and a search engine books and services directory.

Linking Video

http://youtube.com/watch?v=H8v3UnMDC5M&mode=related&search

4:18 minute video interview with the senior VP of Network Solutions discussing the importance of creating good content, building inbound links, and using title and meta tags in order to optimize a site for search engines. Also includes advice for choosing a reputable SEO company to work on your site.

Linking Video

http://youtube.com/watch?v=X2_wmA5NIjI

5:49 minute video in which Sage Lewis of Sagerock.com discusses how linking affects search engine algorithms, the importance of high-quality content as a basis for link building, and how to begin a link building campaign.

“Five Link Building Strategies that Work”

http://www.copyblogger.com/link-building-strategies-that-work/#more-266

Blog entry: “Five Link Building Strategies that Work” from Brian Clark. Discusses social media as a means of driving traffic, linking out to relevant blogs, networking with bloggers via email, making guest appearances on other people’s sites and blogs, and creating exposure by submitting to article directories.

The Unfair Advantage in Winning the Search Engine

http://www.searchenginehelp.com/sales

eBook: The Unfair Advantage in Winning the Search Engine Wars is a for-sale eBook that discusses Search Engine Optimization, with a chapter entitled “Link Building: The Most Critical Element of Top Scoring Pages.”

Building Thousands of Links to Your Site

http://www.zeromillion.com/building-links.html

eBook: Building Thousands of Links to Your Site, by Ryan P. Allis. This 37-page report on link building contains information for starting an in-depth link campaign for your site. Topics include: “The Basics of Linking,” “The Importance of Having Links,” “Developing Your Reason to Link,” “Managing Your Links,” “Contacting Potential Link Partners,” “Finding Potential Link Partners,” “Saving Hundreds of Hours by Using Automation Software, Spreadsheets and Mail Merge Mailers,” “The Campaign: Sending Your Link Request and Managing Replies,” “Cutting a Few Weeks Off the Process by Submitting Your Links to Search Engines,” “Doubling Your Response by Following Up,” “But I Said Thousands of Links, Not Hundreds: The Real Insider Tricks,” “Using the Zeus Collective,” “Getting Sites Who Link to Your Competitors to Link to You,” “Building Links by Posting on Discussion Groups,” “Using Press Releases to Building Links,” “The #1 Best Way to Build Thousands of Links to Your Site: Affiliate Programs,” “Other Link Building Ideas,” “Submitting Your Site to Search Engines” and “Tracking Your Progress and Seeing Who is Linking to You.”

“5 Facts on Link Building”

http://www.seopedia.org/internet-marketing-and-seo/link-building/5-facts-on-link-building/

Article: “5 Facts on Link Building,” by Christian Mezei. This short question and answer session from SEOpedia provides some professional perspective on five technical aspects of link building: Google’s “PageRank” site ranking system; the link text visible on a web page known as anchor text; the value of unsought, “natural” links; the higher value given to links from some sites by search engines; and a description of why site-wide linking, or linking between pages on the same domain, is a thing of the past.

“Link Week”

http://searchengineland.com/guides/link_week.php

“Link Week,” is a weekly column by Eric Ward for Searchengineland.com, a site that features daily articles on search engines and search engine optimization. Covers various linking topics including “Know Your Linking Potential,” “Are You in the Circle of Trust?” and “Are You Link baiting the Right Audience?”

The Most Effective Articles Ever

http://www.ericward.com/EffectiveArticles.pdf

eBook: The Most Effective Articles Ever by the World’s Top Web Marketers from EricWard.com, compiled and edited by Michael Carney. This 574-page eBook contains articles from 71 top web marketers. Includes chapters entitled, “How to Achieve Link Popularity,” by Scott Smith and “Linking Opportunities for Your Website” by Eric Ward.

EricWard.com

http://www.ericward.com/

Eric Ward is a leading link building professional. This site contains information on his link building and content promotion services, The Ward Report fee-based newsletter, and free resources including a blog, several eBooks, and articles relating to all aspects of link building.

Linking101

http://linking101.com/

Linking101 is a great resource for linking strategy and the importance of linking in web marketing. Includes articles, a linking eGuide, and the Linklog linking blog. Contributing authors include linking authorities such as Eric Ward of EricWard.com and Michael Bloch of Tamingthebeast.net.

"Over 125 (Legitimate) Link Building Strategies"

http://www.ericward.com/leglinkpop.html

Article: "Over 125 (Legitimate) Link Building Strategies," by Robin Nobles, Eric Ward, and John Alexander. Topics include the basics of link building, a sample link exchange letter, what you should put on link pages, complete linking strategies, who you should target, becoming a content provider, leaving your links everywhere, being creative and visible, increasing external link popularity to B2B (business-to-business) sites, off the net ideas (e.g., writing press releases and letters to the editor, contacting local radio stations, joining associations, off-the-web advertising etc.), keeping track of what you are doing, link checking services, link manager software, things to avoid, and additional tips.

Update :: July 04, 2009
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