Search Engine Optimized Press Releases

http://www.websitemagazine.com/content/blogs/posts/articles/pr_linking_strategies.aspx

Article: “Linking Strategies: The Rise of Optimized Press Releases,” from Website Magazine discusses the process of creating a search engine optimized press release that will show up on a search engine results page. The article covers drafting the release, distribution, and measuring the response with analytics.

"How to Write a Press Release for the Web"

http://www.avangate.com/articles/press-release-writing_48.htm

Article: “How to Write a Press Release for the Web,” from ecommerce solutions provider Avangate.com, includes sections on when, why and how to write an effective online press release and offers tips on writing, structuring, and optimizing a release for increased search engine visibility.

"Attract Traffic to Your Site Using Press Releases

http://www.wdfm.com/press-releases.php

Article: “How to Attract Traffic to Your Site Using Press Releases,” by Larry Chase, the publisher and executive editor of the Web Digest for Marketers, provides ten tips for writing and releasing an effective, traffic-generating press release, including: think content, visualize your audience, optimize your press release for SEO, try new circuits such as blogs and RSS feeds, be quotable, get help, be tough on yourself, create a jump page (a teaser linking to a full article), create news and track your results.

"How to Write a Press Release and Get It Published

http://www.addpr.com/write-press-release.html

Article: “How to Write a Press Release and Get It Published,” by Steve Nash of AddPR.com, discusses five important elements of creating a publishable online press release including:

Choosing an angle for your story
Thinking like a journalist
The basic mechanics of writing a press release
Assessing whether your release is ready for publication
Knowing the value of keeping it short

"The Press Release is Dead. Long Live the Press...

http://metzger.typepad.com/metzger_associates_new_me/2005/12/the_press_relea.html

Article: “The Press Release is Dead. Long Live the Press Release,” from the company blog of strategic communications firm Metzger Associates, discusses the value of search engine optimization in online press releases in an environment where the reach of online news sources vastly outweighs that of traditional media outlets.

"Why PR and SEO Should Become Best Buds"

http://www.promotionworld.com/articles/alphabetical/m/authors/Mike_Bradbury.html

Article: “Why Public Relations and SEO Should Become Best Buds,” by Mike Bradbury of PromotionWorld.com, compares the strengths and weaknesses of the online public relations and search engine optimization industries, and suggests that a combination of both industries’ specialized expertise could cover the spectrum of Internet promotion in a complete and measurable way.

eBook: The New Rules of PR

http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

eBook: The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly, by thought leadership and viral marketing expert David Meerman Scott, discusses the effect of Internet and new media communications on press release strategy and stresses the importance of leveraging the direct-to-consumer nature of the Internet.

Public Relations Wiki

http://en.wikipedia.org/wiki/Public_relations

Wikipedia entry for the term “Public Relations.” Contains the history and many common practices of traditional public relations, and discusses search engine optimized press releases and their value as a means of direct-to-consumer communication.

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