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 Resource Centers >> Internet Business >> Internet Public Relations >> PR is Dead |
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| | Article: “PR is Dead,” from The Social Media Revolution blog of Richard Stacy, a 20+ year veteran of the public relations industry and current social media specialist at the French multinational advertising and communications company, Publicis Groupe. The article presents the author’s view that as the gap between business and the consumer shrinks, the traditional role of the public relations industry will cease to exist. | http://richardstacy.wordpress.com/2007/04/10/pr-is-dead/
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| | Article: “Calling Bullsh** on the ‘PR is Dead’ Meme,” from the PR-Squared blog of Todd Defren of Shift Communications, is a reaction to the many recent articles and blog posts claiming that there is no place for public relations in the highly transparent age of Internet communications. Comparing the “PR is Dead” movement to the “For Sale by Owner” trend in the late nineties real estate market that led many to predict the demise of real estate brokerage industry, the author maintains that though new media will certainly change the methods of the PR industry, there will always be a necessity for the appropriate presentation of corporate image. | http://www.pr-squared.com/2006/02/calling_bullsh_on_the_pr_is_de.html
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