PR 3.0

http://www.prweek.com/us/news/article/651226/Industry-enters-new-age-PR-30/

Article: “PR Industry Enters a New Age: PR 3.0,” by Julia Hood of the online public relations magazine PRWeek. Describes the enormous growth of the public relations industry in the past several years, and attributes it largely to the integration of new media communications such as social networking, blogging and social media.

“PRWeek Couldn’t be More Wrong,”

http://www.briansolis.com/2007/04/prweek-claims-industry-enters-age-of-pr.html

Article: “PRWeek Claims Industry Enters Age of PR 3.0—They Couldn’t be More Wrong,” from Brian Solis’ PR 2.0 blog. Maintains that PRWeek’s “PR 3.0” claims (based entirely on industry growth) are foundationless and over-hyped in a time when the public relations industry is still struggling with the transition to the new style of business-to-consumer communication that is PR 2.0.

“Public Relations 3.0? What the…”

http://thecycle.prweekblogs.com/2007/04/25/public-relations-30-what-the/

Blog entry: “Public Relations 3.0? What the…” from the PRWeek blog of Julia Hood, author of “PR Industry Enters a New Age: PR 3.0.” Reacts to criticism of her assertion that PR 3.0 has arrived, maintaining that the PR industry has traversed PR 2.0 concept of integrating new media and the Internet, and is now utilizing those new communication methods to create an environment of direct business-to-consumer relations.

“PRWeek and PR 3.0”

http://engageinpr.blogspot.com/2007/04/pr-week-pr-30-and-selling-magazines.html

Blog entry: “PRWeek and PR 3.0,” from the Engage in PR blog of new media public relations person Kevin Flaherty. Offers the opinion that “PR 3.0” is simply an attempt to capitalize on the current popularity of enumerating Internet trends, and that the industry ought to focus less on nomenclature and more on the actual tools and methods of PR communications.

Who’s Got PR 3.0?

http://wordymouth.com/2007/04/25/one-two-three-whos-got-pr-30-three-four-five-its-just-pr-jive/

Blog entry: “One, Two, Three, Who’s Got PR 3.0? Three, Four, Five, It’s Just PR Jive,” from the Wordymouth.com blog of public relations strategist Michael Sommermeyer. Suggests that the PR industry concern itself with the implementation of social and new media communication strategy, regardless of the designation.

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