PR 2.0

http://www.briansolis.com/2007/02/pr-20-is-not-web-20.html

Article: “PR 2.0 is Not Web 2.0,” by Brian Solis of Future Works Inc., describes the evolution of public relations, specifically the “PR 2.0” movement, as the progressive incorporation of emerging technologies into PR beginning during the first dot-com surge, rather than a recent industry effort to capitalize on the popularity of Web 2.0.

“Die! Press Release! Die! Die! Die!”

http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php

Article: “Die! Press Release! Die! Die! Die!” by Silicon Valley Watch publisher and former Financial Times columnist Tom Foremski, laments the inefficiencies and wasted effort involved in the distribution of traditional press releases. Proposes that press release writers segment content into factual, useable categories and apply specific title tags to facilitate the creation and editing process.

PR 2.0 Essentials Tutorial

http://www.shiftcomm.com/downloads/pr2essentials.pdf

Tutorial: “PR 2.0 Essentials,” provided by Shift Communications, is a reference guide containing information for PR professionals about Web 2.0 trends likely to play an important role in the public relations industry, including: RSS, Blogging, Memes, Tagging, Podcasts, Wikis, Social Networking, Social Bookmarking and the Social Media Press Release.

PR 2.0 Blog

http://www.briansolis.com/

Blog: PR 2.0, from Future Works principal Brian Solis, addresses the debate concerning new media vs. traditional media PR and discusses many emerging communications technologies (such as the social media press release) and their effect on the public relations industry, particularly given the current popularity of the similarly-named Web 2.0 trend.

PR-Squared Blog

http://www.pr-squared.com/

Blog: PR-Squared, the PR 2.0 blog of Shift Communications principal Todd Defren, discusses the impact of technology, including the integration of blogs, social media and Web 2.0 ideology, into the rapidly changing PR industry.

“PR 2.0: The New Dynamics of PR in a 2.0 World”

http://thepr2.0universe.com/downloads/PR_2.0_-_A_Primer.pdf

Primer: “PR 2.0: The New Dynamics of Public Relations in a 2.0 World,” by Melvin Yuan of ThePR2.0Universe.com. Introduces the concept of new media public relations, the effects of Web 2.0 technologies (including RSS, social media, tagging and blogging) on the PR industry, the substantial opportunities afforded by a changing PR environment; includes a section entitled “10 Characteristics of a PR 2.0 Professional.”

“PR 2.0: Integrating Your PR Efforts”

http://chiefmarketer.com/disciplines/publicrelations/PR_social_media_08052006/

Article: “PR 2.0: Integrating Your PR Efforts with the Social Mediasphere,” by Innova Communications partners Amy Chilla and Melissa Gillespie. Discusses the integration of Web 2.0 communication tools such as blogs, webinars, podcasts and online newsrooms into corporate public relations efforts, offering tips and best practices for leveraging these technologies to increase outreach.

“New Communications Forum Wrap-up”

http://strumpette.com/archives/326-New-Communications-Forum-Wrapup-The-Secret-Presentation.html

Article: “New Communications Forum Wrap-up: The Secret Presentation,” by controversial web persona and PR industry critic “Amanda Chapel,” is a reaction to the increasing shift of PR professionals toward the somewhat abstract concept of “PR 2.0.” The author maintains that traditional public relations is measurably effective and will remain so in spite of a changing communications environment, and compares PR 2.0 to “an incredible talking dog”—a million dollar idea that doesn’t really exist.

< BACK 1 of 1 NEXT >