Online Newsrooms/Media Kits

“Best Practices in Online Media Relations”

http://www.globalprblogweek.com/2005/09/20/rambeau-bechtel-Internet-newsrooms/

Article: “Best Practices in Online Media Relations: Utilizing Internet Newsrooms and RSS to Deliver on Strategic Communications Objectives,” by Dee Rambeau of DVCO Technology and Chris Bechtel of iPressroom, Inc., lists Internet PR best practices and provides reasons that companies must take advantage of the web as a communications tool in chapters entitled: The Fundamental Reasons to Have an Effective Online Newsroom, I’m a Journalist Doing my Job, What Your Online Newsroom Absolutely Can’t be Without, Advanced Features to Consider, Best Practices for Agencies and Best Practices for Corporate Practitioners.

“Powerful Media Relations”

http://www.meridiandesign.net/ASS2003/MediaRelations.html

Article: “Powerful Media Relations,” from website development and promotion company Meridian Design, discusses the benefits of media coverage and overviews the information that should be included in press releases and online media kits.

“Create a Winning Press Kit”

http://webranding.typepad.com/webranding/2007/03/create_a_winnin.html

Blog entry: “Create a Winning Press Kit,” from the WeBranding Internet marketing and advertising blog. Provides tips for creating a media-friendly press kit, both on paper and online, and offers reasons why creating a media kit on your website will benefit both your company and journalists.

“How the Basics of Media Kit Design can...”

http://www.Internetmarketingmonitor.com/0704/how-the-basics-of-media-kit-design-can-make-break-or-shake-a-site.html

Article: “How the Basics of Media Kit Design can Make, Break, or ‘Shake’ a Site,” by Mandy LeAnne of the Internet Marketing Monitor. Discusses the appeal of a well-presented media kit not only to journalists, but also to bloggers and other online influencers. Also describes the necessary elements of an online media kit in sections entitled: Fact Sheet, Photos and Logos, Demographics of your Audience, and Visible Contact Information.

The New PR Toolkit

http://www.amazon.com/New-Toolkit-Strategies-Successful-Relations/dp/0130090255/ref=pd_bbs_sr_2/104-1583729-3439119?ie=UTF8&s=books&qid=1176913058&sr=

The New PR Toolkit: Strategies for Successful Media Relations by Deirdre Breakenridge, Thomas J. DeLoughry, Tom DeLoughry (Copyright 2003). Contains chapters on Internet public relations including: Building Your Online Newsroom, Webcasts are Worth a Second Try, Integrating your PR Strategy, and The Changing Role of the Communicator.

Electronic Press Kit Wiki

http://en.wikipedia.org/wiki/Electronic_press_kit

Wikipedia entry for “Electronic Press Kit.” Describes the function and common distribution methods of EPKs and lists the usual contents of a corporate press kit, including: a company backgrounder, a fact sheet, executive biographical information, a recent press release and more.

“PR 2.0: Integrating Your PR Efforts”

http://chiefmarketer.com/disciplines/publicrelations/PR_social_media_08052006/

Article: “PR 2.0: Integrating Your PR Efforts with the Social Mediasphere,” by Innova Communications partners Amy Chilla and Melissa Gillespie. Discusses the integration of Web 2.0 communication tools such as blogs, webinars, podcasts and online newsrooms into corporate public relations efforts, offering tips and best practices for leveraging these technologies to increase outreach.

“Online Press Rooms that Perform”

http://www.clickz.com/showPage.html?page=3398461

Article: “Online Press Rooms that Perform,” by Susan Solomon, the executive director of marketing and public relations for Memorial Health Services. Discusses virtual “press rooms” and what differentiates online press from a traditional media kit. Suggests that an online press room include the absolute latest news, downloadable high-resolution pictures, audio and video clips, backgrounders, and up-to-the-minute event calendars and timelines.

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