| Internet Public Relations Videos | |
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| PRWeek Awards Party Video Interviews | | http://youtube.com/watch?v=vVzWCXwSF_k | Video: Six-minute video from BeetTV at the PRWeek Awards Party contains interviews with Richard Edelman of Edelman Worldwide, who discusses the integration of new media and corporate blogging into his company’s public relations strategy, including the campaigns of big-name clients such as MySpace.com and Wal-Mart; Mary Stutts of Genentech, who considers the Internet a new distribution channel for PR, rather than a fatal blow to the industry; and Aedhmar Hynes of public relations consulting company Text 100, who stresses the importance of considering a client’s objectives before assuming the Internet is the best medium for a public relations campaign.
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| “How to Use the Internet in Your PR Strategy” | | http://youtube.com/watch?v=3d3fc18hTy0 | Video: “How to Use the Internet in Your Public Relations Strategy,” is a ten-minute introductory presentation from the Asia Business Forum 2007, presented by Khai Lee, the Marketing Manager of MindValley—an online media, marketing and technology company. Discusses blogging as a publishing platform, using Technorati and Google blog search to monitor “the conversation,” and corporate blogging as a means of “authentic” public relations. | | |
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