Internet Public Relations Tools

http://www.prxbuilder.com/x2/

Tool: PRX Builder social media press release creation tool based in Portable Release XML (a custom XML document format) is designed to help users create well segmented, re-mixable press releases that incorporate social media elements such as links, tags and multimedia elements in a highly distributable format.

StoryCrafter Social Media Press Release

http://www.edelman.com/news/storycrafter/default.aspx?hid=171#links

Social media press release from Edelman Worldwide, an international public relations firm that was named PRWeek’s 2006 Large Agency of the Year, announcing the release of its web-hosted social media press release creation software tool called StoryCrafter.

"The Social Media Press Release"

http://www.ewriting.pamil-visions.com/2007/03/10/a-modern-pr-tool-the-social-media-press-release/

Article: “A Modern PR Tool: The Social Media Press Release,” from the online PR blog of Mihaela Lica, founder of the public relations consulting company Pamil Visions. Addresses Tom Foremski’s catalytic blog post entitled, “Die! Press Release! Die! Die! Die!” and the ensuing “hRelease” microformat. Also contains an interview with Joe Beaulaurier of PRWeb concerning that company’s use of social media functionality in its Internet public relations efforts.

"Using the Latest Web Technologies as PR Tools"

http://thepublicrelations.blogspot.com/2007/02/pr-20-using-latest-web-technologies-as.html

Article: “PR 2.0: Using the Latest Web Technologies as PR Tools,” by Lynne Mettler, owner of web PR and media relations company Mettler Public Relations. Discusses the use of Web 2.0 tools such as blogs, podcasts and social networks to extend the reach of public relations efforts and become part of the online conversation.

"Search Engine Blogs as Public Relations Tools"

http://www.searchenginejournal.com/search-engine-blogs-as-public-relations-tools/2237/

Article: “Search Engine Blogs as Public Relations Tools,” by Loren Baker of SearchEngineJournal.com. Discusses the increasing use of blogs as a corporate communication tool, as exemplified by the company blogs of Google, Yahoo, MSN and Ask Jeeves.

"PR 2.0: Integrating Your PR Efforts"

http://chiefmarketer.com/disciplines/publicrelations/PR_social_media_08052006/

Article: “PR 2.0: Integrating Your PR Efforts with the Social Mediasphere,” by Innova Communications partners Amy Chilla and Melissa Gillespie. Discusses the integration of Web 2.0 communication tools such as blogs, webinars, podcasts and online newsrooms into corporate public relations efforts, offering tips and best practices for leveraging these technologies to increase outreach.

Shift Communications SMPR Template

http://www.shiftcomm.com/downloads/smprtemplate.pdf

Original social media press release (SMPR) template developed and openly released to the PR community by Shift Communications, a traditional and new media public relations service, to promote the development of an industry standard for the SMPR.

"Internet Technologies Are Changing PR"

http://www.knowthis.com/articles/marketing/public_relations.htm

Article: “Internet Technologies Are Changing Public Relations: New Roles and New Tools for PR,” by Paul Christ of Knowthis.com discusses the changing face of Public Relations due to the Internet, particularly with regard to the emerging SEO industry and RSS technology.

"Blogs Force Change in PR Agency Practices"

http://www.globalprblogweek.com/2005/09/23/rose-blogs-and-pr-firms/

Q&A: “Blogs Force Change in PR Agency Practices,” from GlobalPRBlogWeek.com, discusses the growing trend of corporate and CEO blogging as a public relations tool. Also provides Q&As with Edelman Worldwide CEO Richard Edelman, Converseon president Rob Key, and Robert Marston & Associates Senior Director Jim Horton on topics including blogging within the PR industry, the incorporation of search engine optimization into Internet public relations, the resistance of some traditional PR agencies to embrace changing technologies, and others.

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