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| Social Media Press Release Podcast | | http://www.prwebpodcast.com/prwebpod/2/mcinnis.mp3 | Podcast: 30-minute discussion between PRWeb CEO David McInnis, online marketing expert and The New Rules of PR author David Meerman Scott, and copywriting expert Brian Clark of Copyblogger.com. Addresses the new role of the online press release as a means of direct communication with the end user, and the resulting effect on traditional media, along with the importance of properly optimizing PR for search engine findability and incorporating “trackbacks” that allow for the tracking of backlinks to a public relations release.
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| “On the Record…Online Podcast” | | http://ontherecordpodcast.com/pr/otro/ | Podcast: “On the Record…Online Podcast,” from iPressroom founder and CEO Eric Shwartzman, provides interviews with television news people, journalists, bloggers, podcasters and other industry professionals on the effects of emerging technologies on the news media business.
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