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 Resource Centers >> Internet Business >> Internet Public Relations >> Internet Public Relations: Damage Control |
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| Internet Public Relations Resource Center | |
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| Internet Public Relations: Damage Control | |
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| Article: “Defensive Branding 101: The Role of Search,” by Pete Blackshaw, the chief marketing and customer satisfaction officer at Neilson Buzzmetrics, discusses the importance of preparing for negative publicity through defensive branding, particularly online by optimizing for negative search queries and keywords.
| http://www.clickz.com/showPage.html?page=3589241
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| Blog Entry: “Product Recalls: Informing and Educating at a Crucial Time,” from the Google CPG (Consumer Packaged Goods) Blog. In light of several recent large-scale recalls, Google offers observations concerning the effect of traditional media publicity on the Internet search habits of consumers and makes three suggestions for effectively handling the situation with Internet public relations: “The Moment Information is Publicly Available, Make It Findable,” “Target Searches and Content in Post-Event Proactive Branding Campaigns,” and “Use Sight, Sound and Motion for Maximum Impact.”
| http://google-cpg.blogspot.com/2007/04/product-recalls-informing-and.html
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