Public Relations Online: Lasting Concepts for Changing Media by Tom Kelleher (Copyright 2006). Contains chapters related to Internet public relations including: Interactive Public Relations, Server-Side Public Relations, Peer-to-Peer Public Relations, Relationships, and Managing Public Relations in Real Time.
The New PR Toolkit: Strategies for Successful Media Relations by Deirdre Breakenridge, Thomas J. DeLoughry, Tom DeLoughry (Copyright 2003). Contains chapters on Internet public relations including: Building Your Online Newsroom, Webcasts are Worth a Second Try, Integrating your PR Strategy, and The Changing Role of the Communicator.
Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More by Shel Holtz (Copyright 2002). Contains chapters related to Internet PR including: Public Relations Tools of the Internet, The Principles of Influencing Audiences Online, Activism on the Net, Crisis Management in the Wired World, and Measuring the Effectiveness of Your Online Efforts.