| Internet Public Relations Blogs | |
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| PR 2.0 Blog | | http://www.briansolis.com/ | Blog: PR 2.0, from Future Works principal Brian Solis, addresses the debate concerning new media vs. traditional media PR and discusses many emerging communications technologies (such as the social media press release) and their effect on the public relations industry, particularly given the current popularity of the similarly-named Web 2.0 trend. | | |
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| PR-Squared | | http://www.pr-squared.com/ | Blog: PR-Squared, the PR 2.0 blog of Shift Communications principal Todd Defren, discusses the impact of technology, including the integration of blogs, social media and Web 2.0 ideology, into the rapidly changing PR industry. | | |
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| Micro Persuasion | | http://www.micropersuasion.com/pr/index.html | Public Relations section of senior marketing strategist Steve Rubel’s blog entitled Micro Persuasion: How Technology is Revolutionizing PR and Marketing. Recent PR posts include “Irrational Exuberance 2.0,” which suggests that while technology and the Internet are significantly changing PR, they are not completely erasing traditional public relations, and “JetBlue CEO Meets with Disgruntled Customer Turned Blogger,” which describes JetBlue CEO David Neeleman’s reaction to an angry customer as a great PR and customer service move. | | |
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| TopRank Online Marketing Blog | | http://www.toprankblog.com/category/public-relations/ | Public Relations category of the TopRank Online Marketing Blog featuring search engine optimization expert and TopRank CEO Lee Odden. Recent posts include “TopRank Down Under with SEO, PR and Reputation Management,” which discusses the cohesion of SEO and public relations, and “No Blog? Missed Opportunity,” which describes the role of blogs as an effective PR tool. | | |
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| The PR 2.0 Universe | | http://thepr2.0universe.com/ | Blog: The PR 2.0 Universe is the blog of Melvin Yuan, a consultant and Digital Strategist at Burson-Marsteller, a public relations company in Singapore. Provides information and opinions about the effects of new media technologies and “the conversation” on the public relations industry. | | |
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