Internet Advertising Resource Center: Internet Advertising Tutorials and Webcasts

Internet Advertising Tutorials and Webcasts

http://jobfunctions.bnet.com/whitepaper.aspx?&scname=Internet+Advertising&docid=241981

Webcast: "Internet Advertising Methods" from Developer Shed. Discusses Internet advertising, and the World Wide Web.

"Tools You Will Need for Online Advertising"

http://jobfunctions.bnet.com/whitepaper.aspx?&scname=Internet+Advertising&docid=241977

Webcast: "Tools You Will Need for Online Advertising" from Developer Shed. Discusses Internet advertising, marketing communications, web site development, and web technology.

"Best Practices for Optimizing Web Advertising..."

http://jobfunctions.bnet.com/whitepaper.aspx?&scname=Internet+Advertising&docid=241862

Webcast: "Best Practices for Optimizing Web Advertising Effectiveness" from DoubleClick. Discusses Internet advertising, Internet market research and marketing strategy.

"A Reality Check for Online Advertising"

http://jobfunctions.bnet.com/whitepaper.aspx?&scname=Internet+Advertising&docid=259483

Webcast: "A Reality Check for Online Advertising" from McKinsey & Company. Discusses Internet advertising, paid search, and video.

"Advertising—The Key to Success"

http://jobfunctions.bnet.com/whitepaper.aspx?&scname=Internet+Advertising&docid=241973

Webcast: "Advertising—The Key to Success" from Developer Shed. Discusses internet advertising and marketing strategy.

"Principles of Marketing"

http://www.knowthis.com/tutorials/principles-of-marketing/managing-the-advertising-campaign.htm

Tutorial: "Principles of Marketing: Managing the Advertising Campaign," from KnowThis.com. Discusses managing the advertising campaign, setting the advertising objective, setting the advertising budget, selecting media outlets, creative options, market reach, message placement cost, length of exposure, tracking, type of media outlets, television, radio and print advertising, Internet advertising, mobile device advertising, message creation, and evaluating campaign results.

"Advertising Campaigns That Drive Web Traffic"

http://jobfunctions.bnet.com/research.aspx?&scname=Internet+Advertising&docid=167463

Webcast: "Advertising Campaigns That Drive Web Traffic" from Forrester Research. Discusses target audience engagement, complete consumer experiences, desired business outcome, direct marketing, Internet advertising, and dot com.

"Online Advertising/Web Advertising/Business..."

http://www.web-source.net/internet_advertising.htm

Tutorial: "Online Advertising/Web Advertising/Business Advertising" from Web Source. Discusses the importance of attention, interest, detail, and action, testing and tracking strategies, ezine advertising, advertising resources, Google AdWords, and pop-up windows.