Sample chapter: "Web Ads—Pros and Cons" from WWW.Advertising: Advertising and Marketing on the World Wide Web, March 2003, by Richard Adams. Discusses advertising power, and the relevance of web advertising.

Sample chapter: "Why Internet Advertising" from Webvertising: The Ultimate Internet Advertising Guide, June 2000, by SCN Education B.V. Discusses television audience migration to the web, the net is the fastest growing medium, Internet demographics (gender, age, income, and education) are a marketer's dream, and how banner ads build brands.

Sample chapter: “Getting Net-Savvy” from Internet Marketing for Dummies, November 2000, by Frank Catalano and Bud E. Smith. Discusses marketing on the Internet, and an introduction to the web.

Sample chapter: “Introduction” from Advertising Media Planning, June 2002, by Jack Z. Sissors and Roger Baron. Discusses a message delivery system, media planning, changing face of media planning, changing role of media planners, and the classes of media.

Sample chapter: “E-Commerce and Web Sites” from How to Use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money, January 2006, by Bruce Cameron Brown, Discusses e-commerce, and digital certificates.