Internet Advertising Resource Center: Internet Advertising Companies

Internet Advertising Companies

http://www.quigo.com/

Quigo Technologies has several products for online advertising and marketing. These include AdSonar a content-targeted, auction-based advertising network, and a suite of search marketing solutions for paid search sponsored links.

AKQA

http://www.akqa.com/

AKQA specializes in world-wide online advertising campaigns. Their services include search engine optimization (SEO), creative development, viral marketing, SMS and MMS campaigns, and email marketing.

Double Fusion

http://www.doublefusion.com/

Double Fusion's in-game advertising is a unique way to advertise by allowing advertisers to have their ads placed into video games. The ads are dynamic (allowing them to be changed easily) and become part of the game (but do not disrupt play). A company logo or slogan can appear on a billboard in an auto-racing game, for example. Game developers can earn money by incorporating ads into their video games.

Clicksor

http://www.clicksor.com/

Clicksor has pay-per-click programs for both advertisers and publishers. Ads are placed on sites that best match their specified keywords. Publishers are paid bi-weekly for placing ads on their blogs or web sites and can select the type of ads they want to appear on their sites (text banners, graphical banners, pop-under ads, search boxes, contextual in-line links, layer ads, and XML feeds).

aQuantive, Inc.

http://www.aquantive.com/

aQuantive, Inc. is the parent company to Avenue A | Razorfish, Atlas™, and DRIVEpm™ online marketing companies. Avenue A | Razorfish (http://www.avenuea-razorfish.com/) assists companies in using online channels for marketing, Atlas™ (http://www.atlassolutions.com/) helps develop online marketing campaigns with a suite of products, and DRIVEpm™ (http://www.drivepm.com/) helps place ads on sites closely matched to your market.

ValueClick

http://www.valueclick.com/

ValueClick is an online marketing company. Their services include matching advertisers and publishers, tracking campaigns, generating leads, and creating brand awareness. Advertisers are charged on a pay per action (either a sale or a lead).

Kanoodle

http://www.kanoodle.com/

Kanoodle home page. Kanoodle offers 4 programs for advertisers including ContextTarget™ (http://www.kanoodle.com/about/contexttarget.html) a topic-based approach to ad placement; BehaviorTarget™ (http://www.kanoodle.com/about/behaviortarget.html) places ads based on audience; LocalTarget™ (http://www.kanoodle.com/about/localtarget.html) targets ad placement in your local area; and KeywordTarget™ (http://www.kanoodle.com/about/keywordtarget.html) places ads based on keywords and how much advertisers are willing to pay for the words.

LinkShare

http://www.linkshare.com/

LinkShare site. Advertisers develop pay-for performance campaigns with online partners (including many Fortune 500 companies).

Commission Junction

http://www.cj.com/

Commission Junction site. Learn about their advertising programs including CJ Access (for small to medium sized advertisers) http://www.cj.com/advertisers/cj_access.html, that includes pay per sale or pay per lead, access to world-wide network of publishers, on-line educational resources, reporting tools, and client service support; and CJ Advantage (a strategic-based solution for medium to large size advertisers) http://www.cj.com/advertisers/cj_vantage.html, that includes an assigned account manager, advanced product catalog support, variable tracking, performance incentives for publishers, item-based commission structure, and customized sales options. Advertisers select publisher sites on which to run their ads and publishers review ads and select the ones they wish to appear on their site.

AdBrite site

http://www.adbrite.com/

AdBrite site. Advertisers pay by PPC and can target their ads by keyword, site or geography. Online tools help advertisers optimize their campaigns. Advertisers select sites on which they want their ads to run, site owners (publishers) review ads and select the ones they want to appear on their site. To learn more about AdBrite visit their FAQ http://www.adbrite.com/mb/faq_advertiser.php.

Microsoft adCenter

https://adcenter.microsoft.com/Default.aspx

Microsoft adCenter site. Advertisers pay on a pay-per-click (PPC) basis, target their ads (to times, places and customers), see what clicks and lead to sales. In addition, built-in tools are available for help with keywords, audience information, and detailed reporting.

Yahoo! Search Marketing

http://www.content.overture.com/d/

Yahoo! Search Marketing (previously called Overture) site. Search marketing products (http://searchmarketing.yahoo.com/) for advertisers include sponsored search, local advertising, search submit (using algorithmic search listings), product submit (on Yahoo! Shopping), Travel Submit (for promotions on Yahoo! Travel), and Directory Submit (for the Yahoo! Directory). Learn about Yahoo's Publisher Network (http://publisher.yahoo.com/) to see where your ads are likely to be displayed.

Google's AdWords

https://adwords.google.com/select/Login

Google's AdWords advertising site. Learn about Google's advertising program, how it works, where your ads will be placed, what keywords are and what they cost, how much it will cost to use this program. Additional resource links include Google's AdSense (where publishers sign up to carry ads from members of the AdWords program) https://www.google.com/adsense/?sourceid=aso&subid=ww-en_US-et-awhome&medium=link&hl=en_US, Google Analytics (free statistical information on how people find you and use your site) http://www.google.com/analytics/, the Google Local Business Center (where you can sign up for Google Maps) https://www.google.com/local/add/login?continueurl=http%3A%2F%2
Fwww.google.com%2Flocal%2Fadd%2FbusinessCenter&hl=en-US&gl=US, and Google Business Solutions (an assortment of business related information) http://www.google.com/services/.