| Internet Advertising Books | |
| How to Use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money, January 2006, by Bruce Cameron Brown, Discusses digital certificates, web hosting, shopping carts, shopping cart features, e-commerce, e-commerce terms and definitions, starting an online business, web design mistakes to avoid, developing a plan for an online business, media exposure, online success, gaining client trust, increasing your public profile, improving your online marketing, improving web site traffic, site promotion, branding, developing a company image, determining your target market, how to choose a logo, automating your web site, database marketing, e-zines and newsletters, building a customer base, newsletter and e-zine creation, using an auto-responder, how email works, search engine optimization (SEO), meta tags, optimizing web page content, optimization hints, tips and secrets, how search engines work, using an SEO company, optimization tools, web site design tools, banner advertising, B2B communities and portals, advertising on Google, Yahoo!, Overture and Froogle, affiliate programs, how affiliate programs work, promoting your business online, branding, and unlocking the secrets of eBay.
Advertising Media Planning, June 2002, by Jack Z. Sissors and Roger Baron. Discusses a message delivery system, media planning, classes of media, procedures in media planning, media plan presentation, relationships among media, advertising and consumers, how media vehicles are measured, marketing strategy and media planning, media planning resources on the Internet, strategy planning, principles of planning media strategy, evaluating and selecting media vehicles, media costs and buying problems, budgets, and testing and experimenting.
Affiliate Millions: Make a Million with Google and Affiliate Advertising on the Internet, April 2007, by Anthony Borelli and Greg Holden. This book will show individuals how they can earn affiliate income by placing advertising on their web sites.
Internet Marketing for Dummies, November 2000, by Frank Catalano and Bud E. Smith. Discusses getting started with Internet marketing, marketing on the world wide web, marketing with e-mail, discussion groups and chat, Internet advertising, Internet PR, advantages and disadvantages of Internet marketing, and offline marketing resources.
Webvertising: The Ultimate Internet Advertising Guide, June 2000, by SCN Education B.V. Discusses online advertising, advantages and disadvantages of web advertising, webvertising marketing guide, banner advertising, web-based sales, interactive relationship marketing, how Internet marketing works, business-to-business advertising, steps for direct marketing, the CPM myth, increasing advertising effects on the web, counting hits, click-throughs, how to write ads, banner tips, designing banners, free vs. paid advertising, advertising on the web, e-mail lists.
Global Professional Internet Advertising for Business Executives Handbook, May 2006, by USA IBP. Contains strategic and practical information.
Just a Click Away: Advertising on the Internet, October 2000, by Barbara K. Kaye and Norman J. Medoff. Discusses Internet advertising, history of the Internet and the World Wide Web, developing Internet advertising, online advertising, advantages and disadvantages of online advertising, types of cyber ads, online places to advertise, online promotions, ad tracking, demographic information, online advertising associations, designing ads for the web, and the future of online advertising.
WWW.Advertising: Advertising and Marketing on the World Wide Web, March 2003, by Richard Adams. Discusses the relevance of web advertising, the business of online advertising, banner ads, banner formats, banners and buttons, visuals or text, interactive ads, brand awareness, domains, and domain names. | |
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