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| | Article: "10 Reasons Marketing Strategy Should Include the Internet" by Paul Christ. Discusses the reasons for using Internet marketing including it's the go to place, it's what customers expect, collection tools, target marketing, impulse buying, customized products and services, lower costs, and creating a presence. | http://www.knowthis.com/articles/marketing/reasons_for_internet_marketing.htm
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| | Article: "The Ultimate Marketing Machine" from The Economist. Discusses how the advertising industry got its start, how much is spent yearly on marketing both in the United States and world wide, how much money is wasted on advertising campaigns that reach the wrong audience or none at all, and how the Internet is changing how products and services are being marketed. | http://www.clickz.com/showPage.html?page=3569616
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