| | Case studies of companies using Google Analytics. BuildDirect, used Google Analytics to determine which ads performed well, and how their newsletters and Web site design were influencing sales. Deckers used Google Analytics to analyze their search-based advertising to study customer behavior; they increased their marketing ROI (return on investment) by over 180%. EpikOne used Google analytics to improve revenues and their positioning in organic searches. | http://www.google.com/analytics/case_studies.html
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| | Google Analytics is an enterprise-level Web analytics tool with the same features you’ll find in for-sale products which are often quite expensive. Sites of all sizes can benefit from the same high-end analysis capabilities. You can also use it to track your AdWords advertising campaigns. | http://www.google.com/analytics/
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