Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs, by Harold Davis, discusses creating popular Web sites, using Alexa, content presentation, driving traffic to your site, working with directories, publishing press releases, syndication feeds, using email lists, optimizing sites for search engine placement, making money with affiliate programs, placing ads on your site, creating adult sites, understanding Google AdSense and AdWords, working with AdSense; opening an account, setting options, AdSense content and AdSense search, ad settings, AdSense search settings, making sense of AdSense; ad and search performance, your earnings, tools for tracking, using AdWords; signing up for an account, creating and editing an ad campaign, ad groups, site targeting, getting a Client Manager account, monetizing your AdWords activity, monetizing your ads, using AdWords reports and tracking, using the AdWords APIs; using AdWords API with PHP, creating an AdGroup, adding keywords, keyword estimation; KeyWordEstimatorService messages and responses, keyword requests and estimates, getting user information and returning the keyword estimate.

The AdSense Code, by Joel Comm, discusses the proven strategies of creating income with Google's AdSense, reveals solutions to attracting traffic to your site and improving your content.

The Complete Idiot's Guide to Growing Your Business with Google, by Dave Taylor, discusses increasing your businesses visibility, learning about Google Search, building your Google plan, assessing your competitors, keeping track of your customers, improving your Web site, developing your content, online marketing, becoming a popular site, improving PageRank, using Google AdWords, using Google AdSense, advantages of affiliate programs and how to grow and expand your content.

Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines, by Boris Mordkovich and Eugene Mordkovich, explains what pay-per-click search engine advertising is and why to use it, developing a successful ad campaign, choosing and tracking keywords, what clink fraud is and how to avoid it, how contextual pay-per-click advertising works, pay-per-click tools, referral and affiliate and partnership programs.

Building Your Business with Google For Dummies, by Brad Hill, discusses Google and its competition, Google's empowerment model, the three goals of every Webmaster, Google and your Web site, Google and your product, getting into Google; meet Google's pet spider, timing Google's crawl, checking your site's status with Google, deflecting the crawl, excluding pages with meta tags, avoiding the cache, building your pagerank through networking, incoming links, link exchanges, publishing articles, using the Google link operator, using Alexa, optimizing a site for Google, keywords, checking out Wordtracker, using the Overture Search Suggestion tool, determining great keywords, selecting a domain, effective site design, creating tags, positioning the Google spider, search engine optimization (SEO) terms, considering SEO services, putting Google Search on your site, search advertising, Google's AdWords, designing your AdWords campaign and starting an account, understanding AdWords statistics and reports, creating effective ad groups, managing ongoing campaigns, creating site revenue with Google's AdSense, starting an AdSense account, optimizing your site, improving clickthrough rates, filtering ads, getting into Froogle and Google Catalogs, premium services; AdWords, AdSense for content and for search sites, custom Websearch and the silver and gold search.