Welcome to the Facebook Social Ads™ Resource Center. Facebook Ads is a targeted advertising system that allows businesses to spread their marketing messages virally through the social graph, utilizing the network where users communicate and share information. Social Ads is a component of the Facebook Ads system, which also includes Facebook Pages and Facebook Insight. Facebook Pages allow businesses to build a presence on Facebook and connect with their audiences. Facebook Insight is a marketing tool that provides information on user activity, demographics, ad performance and trends to help businesses optimize Facebook Pages and Social Ads. Start your search here for Facebook Ads articles, blogs, resource sites and more. In the Facebook Social Ads Resource Center you'll find links to:
- Press releases from Facebook announcing the launch of Facebook Ads, including the Facebook Beacon, Social Ads and affiliate programs.
- Information about Facebook Social Ads, including pricing, user interaction, privacy policies, viral marketing, the social graph and more.
- Facebook Insight—a free marketing tool for businesses that have Facebook Pages or advertise with Facebook Social Ads. It provides information on activity, demographics, ad performance and trends.
- The article, "Facebook Declares New Era for Advertising," by Rob Hof of Business Week.
- Articles, blog entries and Facebook resources that discuss the three components of Facebook Ads, including Facebook Pages, Social Ads and Facebook Insight.
- Facebook's press release entitled, "Leading Websites Offer Facebook Beacon for Social Distribution: Users Gain Ability to Share their Actions from 44 Participating Sites with their Friends on Facebook."
- A blog entry by Rodney Rumford of FaceReviews that discusses the opportunities available for application developers using Facebook Social Ads.
- Facebook Polls—a research tool that allows you to create customized polls and distribute them to you target audience.
- The blog entry, "Testing Facebook Pages and $20 Worth of SocialAds," by Jeremiah Owyang of Web Strategist.
- Facebook resources, including a company timeline, factsheet, site statistics, News Feed help and more.
- ...And more